Marketing & Campaign Strategy Senior Manager - Remote

Job Description

Come Create at Ricoh

If you are seeking a team driven by passion and purpose, come create with us at Ricoh. We are a team of information seekers and customer-obsessed collaborators who aspire to deliver the services, solutions, and technologies that empower business success. We are looking for talented, inspired individuals to join us to help drive high-performance team and our commitment to excellence.

Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We empower digital workplaces by enabling individuals to work smarter from any location and harness the power of information-how it is collected, stored, managed, and shared-to unlock the potential in every organization. We deliver services and technologies that inspire our customers' success and guide them toward a better and more sustainable future. If you are seeking a purpose-driven and passionate team, come create with us, and help drive our high-performance culture of excellence into tomorrow.

Invest in yourself

At Ricoh, you can:

• Choose from a broad selection of medical, dental, life, and disability insurance options.
• Contribute to your financial security with Retirement Savings Plan (401K), Health Savings Account (HSA), and Flexible Spending Account (FSA) investments.
• Augment your education with team member tuition assistance programs.
• Enjoy paid vacation time and paid holidays annually.
• Tap into many other benefits to enhance your health, wellness, and ongoing personal and professional development.

POSITION PROFILE

The Marketing Campaign Strategy - Campaign Sr. Manager will contribute to and fully understand the business targets around campaigns - go-to-market strategy. The ideal candidate is someone who can develop strategy based on market understanding and company culture. This manager is an excellent collaborator who continually takes an innovative approach to ensure best practice marketing is part of campaign design. This position will play a key role in strategy development, as well as, manage and develop digital and non-digital campaigns to feed sales pipeline, support retention initiatives and drive revenue. es.

JOB DUTIES AND RESPONSIBILITIES

* Translate business goals and objectives into strategies, then use those strategies to create marketing plans, actionable integrated campaign strategies and audience-specific content marketing strategies that deliver engagement, leads, pipeline and revenue

* Create and execute integrated marketing campaigns by employing a mix of creative tactics, including multi-channel digital programs, content marketing, search engine optimization, account-based marketing, social media, events, advertising and direct mail

* Ensure messaging is consistently applied across marketing deliverables that address customer needs/opportunities in a benefit focused way

* Expertise in marketing automation, including setting up multi-step campaigns and optimizing existing programs, and experience using CRM tools like Salesforce

* Partner with the Demand Generation on wider team and business initiativesto ensure new programs are aligned with marketing strategy, value props and business objectives

* Plan and carry out timely campaign delivery and execution

* Identify and analyze gaps and actions plans to course-correct throughout a campaign to optimize the program's performance

* Communicate on a regularly scheduled cadence to ensure stakeholder alignment

* Understand buyer journey

Job Description Continued

QUALIFICATIONS (Education, Experience and Certifications)

Typically Requires:• Bachelor's degree in marketing, business, communications or a related field of study or commensurate combination of education and experience • 5+ years in digital marketing and campaign management experience • B2B experience in Healthcare, Manufacturing or IT sector experience preferred • Demonstrated excellence and experience in creating and executing strategies that drive demand through digital channels • Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation

Visa Sponsorship is not offered for this position.

Ricoh is an EEO/Affirmative Action Employer -- Minorities/Women/Protected Veterans/Disabled.

Ricoh USA Benefits

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