Marketing Cloud Consultant - Salesforce

About Us
Impact. Trust. Autonomy. Flexibility. Collaboration. Here at Catalyst, we've partnered for 30 years with our government, transportation, utility, education, and non-profit clients across North America to deliver meaningful solutions that have a direct impact on our neighbors, communities, and the public at large. We trust our team to work autonomously to design, execute and deliver the best solutions for our clients. We allow flexible scheduling to facilitate a healthy work-life balance. We work as a team, collaborating every step of the way. Interested in joining us?
About the Role
As a Marketing Cloud Consultant, you will participate in, and eventually lead Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle, including presales. An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Responsibilities may include:

• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
• Lead requirements gathering, solution design, and writing statements of work,
• Communicate project concepts and outcomes to client project stakeholders,
• Design and delivery of solutions in Email Studio
• Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
• Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
• Conduct user training and actively promote user adoption of Marketing Cloud,
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Requirements

• At least 4 years' experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
• Ability to work with clients to design customer journeys, and associated data models. Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
• Understanding how to build a custom preference center.
• Conceptual understanding, to be able to establish data models, work with API's and configurations
• Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience) or Guide Template Language).
• Experience with Salesforce CRM (Sales & Service Cloud, Communities)
• Have a 'can-do' attitude and be a good team player.
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives,
• Desirable experience: Datorama, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Sprinklr, Sprout, etc.,
• Bachelor's, postgraduate degree or professional qualification.

Nice to Haves

• Certified Marketing Cloud Consultant
• Certified Marketing Cloud Email Specialist
• Active in the Salesforce Trailblazer community.
• Experience with Google Analytics (360), PPC Advertising,

What You'll Get

• Competitive Salary, annually reviewed + bonus
• PTO Package starting at 36 days per year
• Home Office Assistance - Company laptop, monitor, docking station, etc.
• 100% Employer Paid Medical, Dental, Vision
• 401K/Profit Sharing Contribution
• Remote Work and Flexible Working Hours
• Training & Development Opportunities
• Certification Vouchers and Training Reimbursement Program