Marketing Consultant

Horace Mann is a purpose-driven company that is passionate about educators.  Thrive in a position that enables you to generate insights, measure operational performance, and make meaning improvements to the business.  As a Marketing Consultant, you’ll lead strategic analyses that span across the educator lifecycle.  From conducting consumer research to designing the way we route phone calls within the fulfillment center, you’ll make an impact through data, analysis, and process improvement.  This role involves aligning business objectives, working cross functionally, and adapting to the changing needs of the business.   

Key Areas of Impact Include: 

• Lead the development of sales strategy, enablement, and operations for marketing, digital and affiliate (MDA) sales 
• Work closely with Advanced Analytics to ensure marketing campaigns are measured and optimized 
• Assess and recommend how to best allocate working marketing dollars to optimize the portfolio 
• Develop and maintain a prospect database, enrich the data, and leverage it to run optimized campaigns 
• Conduct user testing and research to ensure campaigns are designed to exceed user expectations 
• Provide ongoing operational analysis to understand and improve daily performance 
• Conduct consumer research to identify external trends and internal opportunities 
• Assess operational processes to improve performance  
• Work cross-functionally, support strategic initiatives, and foster a culture of continuous improvement 

You’ll be a great fit if you are: 

• Successful at navigating and achieving results across a diverse set of sales channels including EA, Digital, Call Center and Partnership distribution 
• Data driven and intellectually curious 
• An exceptional communicator with the ability to simplify complicated messages 
• Proficient working with large sets of data and drawing meaningful insights 
• Technically strong with the ability to put insights into action 
• Passionate about the latest developments in marketing, sales and digital 
• Experienced working on large, strategic initiatives that span across multiple business units 

Minimum Requirements: 

• 6+ years in consulting, analytics, finance, or similar role, preferably with a financial services or similar firm 
• Bachelor's Degree required with an emphasis in business, advance degree preferred 
• Proficiency with user testing and Agile design principles  
• Experience using Python, SQL, or other query languages 
• Understanding of customer survey design practices 
• Project management experience working on unstructured and ambiguous topics  
• Current on emerging trends impacting the marketing, sales, and digital space 

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