Marketing Content Manager

Make a difference. Be happy. Grow your career.

We are seeking a highly organized and results-driven Marketing Content Manager to join our team. This individual will be responsible for managing content development, coordinating cross-functional marketing initiatives, and ensuring the timely execution of campaigns through Wrike, our project management tool. The ideal candidate will have a strong background in content creation, campaign management, and collaboration with internal teams to promote and optimize content across multiple platforms.Key Responsibilities

The Content Marketing Manager will primarily be responsible for, but not limited to the following activities:

• Campaign and Project Management: Lead the project management of all marketing campaigns within Wrike, ensuring timely execution, tracking progress, and coordinating logistics for content creation. Manage timelines for major marketing initiatives, such as website redesigns, collateral redesigns, and messaging refreshes.
• Content Calendar Management: Maintain a comprehensive content calendar to ensure all content is published on schedule and aligned with overall marketing and business objectives.
• Campaign Support: Support the design and launch of all marketing campaigns, collaborating with the internal teams for alignment on messaging. Assist in planning and promoting events such as webinars, candidate events, and client-facing events.
• Cross-Functional Collaboration: Collaborate with Nordic’s subject matter experts across departments to create content that highlights thought leadership. This includes supporting interviews with SMEs for blog posts, video, and podcasts, as well as supporting content promotion through digital advertising platforms.
• Content Strategy and Development: Support the development and execution of content marketing strategies, generating ideas that align with Nordic’s business and marketing objectives. Oversee the creation, curation, and publication of content for various channels including website, social media, email, blog posts, videos, and podcasts.
• Writing, Copy Editing, and Layout: Copy-edit, revise, and lay out various types of content, including blog posts, white papers, ad copy, presentation decks, sell sheets, and website copy
• Public Relations and Speaker Bureau Management: Support speaking proposals in collaboration with the business line marketing and communications teams. Assist in coordinating press interviews and public relations initiatives.

Skills and Experience

• Bachelor’s degree in marketing, advertising, project management, or related field
• 3+ years of experience in content management, marketing, or communications, familiarity with the Healthcare IT industry preferred
• Experience executing content marketing using best practices and current trends in the healthcare or tech industries.
• Strong project management skills and a proven track record of managing multi-channel campaigns using Wrike or a similar project management tool
• Exceptional organizational skills and the ability to manage multiple projects with competing deadlines
• Expert relationship-building and interpersonal skills
• Strong communication skills with ability to defend editorial and/or writing decisions; familiarity with the AP Style Guide preferred
• Agency or B2B writing experience is a plus
• Working knowledge of Microsoft Office suite required, basic working knowledge of HTML, and webcast coordination and content development preferred

Additional details

• Ideal candidate will work from our home office in Madison, WI but open to remote
• Occasional travel up to 10% of the time