Marketing Coordinator

Diversified Communications is seeking a motivated marketing coordinator to join our dynamic company! This key support position assists the marketing manager with the implementation of marketing campaigns, ideas, and strategy for physical and virtual events in the clean energy portfolio (currently consists of Intersolar North America & Energy Storage North America). The marketing coordinator will help develop marketing materials, content, and copy, manage digital projects, track and analyze campaigns, and ensure messages are consistent with the brand and compelling to new and existing customers.

Key Responsibilities will include:

• Develop and execute comprehensive promotional marketing materials for Attendee and Exhibitor marketing, including partner programs and sponsorships
• Execute and track direct marketing campaigns to attract audiences to tradeshows, online products, and thought leadership assets
• Support inbound marketing programs through increased visibility of online content, including social media sites, to drive traffic to event and product sites
• Help create, edit, and proofread compelling copy for websites, landing pages, brochures, emails, press releases, etc.
• Work with marketing manager to ensure that all brand attributes and messaging are consistent across all communications, including email, print, social media, and websites
• Work with internal team members and freelancers to develop electronic marketing materials including website content, digital assets, social posts and creative, and marketing emails to drive webinar enrollments
• Serve as primary liaison to the editorial teams to coordinate and compile sponsored materials in time to meet promotional deadlines
• Manage marketing technology tools to segment and deliver messaging so they support and align with primary outbound marketing programs
• Coordinate pre-event show ship and onsite logistics for internal product team, including booth design, keeping an up-to-date inventory of all marketing promotional supplies, compiling content for the conference mobile app, and helping marketing manager create and order collateral and promotional giveaways for onsite promotion and acquisition
• Assist with creating registration set-up letter and testing registration sites before launch
• Sponsor/Exhibitor marketing email deployment (working with sponsor sales and Marketing Manager to create a schedule)

Knowledge:

• BA/BS degree in Marketing, English, or related field required
• 4+ years of marketing experience
• Experience using content management systems
• Experience using marketing automation software and social media marketing platforms
• Digital knowledge and design skills desired (including Formstack, Smartsheets, Adobe Photoshop, and/or Canva)

Skills:

• Proficiency in WordPress, Marketo, Adobe Photoshop and/or Canva, and MS Office
• Experience with Hootsuite and/or Buffer
• Strong copywriting and editing skills
• Strong interpersonal communications and collaborative attitude
• Excellent oral and written communication skills; strong project management, planning and organizational skills and attention to detail
• Customer service oriented
• High interest in continuous learning and the ability to adapt quickly

Abilities:

Organized and able to meet deadlines and manage a high volume of tasks; maintain a positive, team-centric approach, multi-tasking on tight deadlines when needed; attention to detail; collaboration; flexibility; creativity

This position requires creative thinking and strong decision-making skills, as well as a willingness to work both independently and collaboratively to support the team's overall success

Travel: Some domestic travel required; COVID vaccine required for business travel.