Marketing Director and Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Director and Strategist based in the United States.

This is a senior marketing leadership role focused on shaping and executing integrated, data-driven growth strategies that elevate brand positioning and accelerate business performance across multiple channels. You will lead the development of long-term marketing strategy while also driving hands-on execution across brand, digital, partnerships, and communications initiatives. The role requires a strong balance of strategic vision and operational leadership, with responsibility for identifying market opportunities, guiding cross-functional alignment, and strengthening go-to-market effectiveness. You will collaborate closely with executive leadership and sales teams to ensure marketing efforts directly support revenue and growth objectives. This is a high-impact role within a dynamic environment where innovation, brand development, and measurable outcomes are central to success.

• Lead the development and evolution of a multi-year integrated marketing and brand strategy aligned with business growth objectives.
• Own affiliate program strategy and expansion, ensuring scalable partner-driven growth.
• Partner closely with executive leadership to shape marketing direction and support organizational priorities.
• Design and implement cross-channel marketing plans spanning digital, social, advertising, PR, communications, and promotional initiatives.
• Conduct ongoing market research, competitive benchmarking, and consumer insight analysis to inform strategy and positioning.
• Collaborate with sales teams to develop tools, messaging, and campaigns that support revenue generation and customer acquisition.
• Identify and evaluate new product and market opportunities aligned with brand strategy and consumer trends.
• Manage and optimize multi-year marketing budgets, ensuring effective allocation and ROI-driven decision-making.
• Oversee performance measurement and continuously refine marketing initiatives based on data and insights.

Requirements:

• 10+ years of progressive marketing experience with senior leadership responsibilities.
• Proven experience scaling marketing strategies in growth-stage or evolving organizations.
• Strong expertise in strategic marketing, market planning, and integrated campaign development.
• Demonstrated ability in market research, competitive analysis, and insight-driven decision-making.
• Experience collaborating closely with sales teams to align marketing and revenue objectives.
• Strong executive presence with excellent communication and cross-functional leadership skills.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• Experience in consumer health, pet care, veterinary, or adjacent industries is a strong plus.
• Proven track record of budget management, ROI analysis, and performance optimization.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage for employees and dependents
• Group life insurance and long-term disability coverage
• Paid time off and company holidays
• Company-matched retirement savings plan after one year
• Flexible hybrid/remote work arrangement with travel flexibility as required
• Opportunity to lead enterprise-level brand strategy and shape long-term growth initiatives
• Exposure to multi-channel marketing operations and executive-level decision-making
• Dynamic, growth-oriented environment with strong ownership over marketing direction