Marketing & Events Specialist

About Lark
Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!

 

We are looking for an enthusiastic, creative, data-driven B2B marketer to help drive awareness and demand for Lark’s health solutions. You must be able to juggle multiple projects while staying organized, thrive in a constantly evolving environment, and possess a strong entrepreneurial spirit.

 

Reporting to the Manager, Enterprise Marketing, you will be responsible for supporting and executing ongoing demand generation and marketing activities.  Working cross-functionally with the product and consumer marketing teams will be critical to success in the role.  

What You’ll Do

• Work closely with the Enterprise Marketing Manager to create thoughtful, creative marketing campaigns targeting health plan and employer leaders
• Research effective marketing and promotional channels, including media platforms to reach our target audience
• Manage company-hosted webinars and other events
• Execute marketing plans and activities focused on engaging health plan executives through various marketing channels and tactics
• Work cross-functionally with product marketing and strategy to identify and develop new assets to support marketing campaigns
• Create compelling marketing email campaigns and content
• Plan and execute key events, working alongside our public relations and sales enablement team
• Support ongoing social media campaigns and activities for both the Lark channel and key stakeholder channels
• Occasionally develop newsletter content surrounding Lark events, industry trends and news
• Work collaboratively with the demand generation team to review results from previous campaigns and identify what worked/what didn’t to fuel ideas/recommendations for future campaigns
• Support the demand generation teams ABM strategy and create compelling advertisements that will interest Lark’s key audiences

What You’ll Need

• Strong written and verbal communication skills
• Have a proactive, self-starter attitude and mentality
• Agile and works well in a fast-paced, startup environment
• Creativity is a must!
• Experience in email marketing and planning / running event execution
• Experience with social media platforms, best practices and managing client social accounts
• Experience in website content creation is a bonus
• Being familiar with the health plan and/or employer industries is a nice to have
• 5+ years of B2B healthcare marketing and/or communication experience preferred

Working at Lark
Lark offers the option to work remotely in the United States.  For Colorado Applicants only: minimum annual salary is $XX,XXX (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits.  The company is headquartered in Mountain View, CA.

 

Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.