Marketing Lead Private Equity

We are searching for a Marketing Lead to support our Private Equity (PE). You will be the connective tissue between marketing the sales team and our community of consultants creating the "gravity" that draws in leaders in these critical industries. Catalant is the secret weapon to create value for leading Private Equity firms. 

The ideal candidate has at least ten years of experience in B2B professional services marketing and a significant working knowledge of the Private Equity industry. If you’re coming from a big firm that’s great – you’re in good company – as long as you have the patience agility and entrepreneurial spirit required to help scale a growing organization. 

While this role will have a PE focus it’s a member of a small team – assistance with other verticals such as Financial Services will be required.

What you'll do

Segment Strategy & GTM: 

Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical identifying opportunities for engagement on key accounts and key market trends  

Drive / conduct market research on key trends in the Private Equity industry

Lead multi-channel integrated marketing campaigns 

Monitor news and competitor thought leadership offerings 

Track performance at the campaign level

Build and maintain working relationships with consultants 

Help establish a PE center of excellence in conjunction with the Practice Community

Working closely with the Practice Community Client Community and external resources lead collateral creation and curation efforts. 

Thought Leadership Content and Promotion

Working with our consultants and our content team plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement 

Mine account planning intelligence lead client and consultant surveys to fuel insights 

Build and maintain a list of PE publications for content and promotional purposes

Broker case study creation for the website and sales materials

Develop video content positioning consultants as experts

Develop and manage our PE microsite

Identify and drive promotion opportunities for our insights

Develop PE-focused campaigns

Drive internal engagement to support PE and FS marketing activities particularly with social media and content sharing 

Events and Customer Experience Programs

In conjunction with the Events team plan and scale Catalant-hosted events for Private Equity 

Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects evaluating them against business objectives and impact

Lead strategy and coordination of webinars virtual programs and partner initiatives 

Integrate events and sponsorships into broader campaign strategies including pre-event targeting and post-event follow-up 

Ensure presentation materials event collateral and communications directly support pipeline development and client engagement




And of course we expect your participation and entrepreneurialism to help make the Brand Marketing and Communications team an efficient high-performing team.

What you'll bring

• Bachelor’s degree in Marketing or related MBA a plus

• 10+ years of marketing experience 

• Experience in or targeting the PE industry

• Professional services experience preferred

• Ability to AI prompt effectively and to spot or challenge hallucinations 

• Broad marketing experience across digital assets social demand generation thought leadership content marketing strategy event and sponsorship activation and cross-channel program management 

• Strong business acumen and executive presence

• Familiarity with marketing automation systems  

• Solid written communication skills

What We Do

Catalant the pioneer of Consulting 2.0 has helped the biggest and best companies use independent consultants for their most important work for over 10 years. More than 30% of the Fortune 500 top PE firms and leading consultancies partner with Catalant to gain access to highly skilled experienced business professionals who’ve solved their exact problems before. Over 100k talented independent consultants count themselves as Catalant Experts. We reinvented the traditional consulting model with our modern digitally-enabled approach to solving complex business problems giving leaders (even those outside of the C-suite) direct access through a technology platform to the expertise of senior operators SMEs and former consultants. With backing from some of the world's top venture capital firms we continue to bolster our industry-leading platform by growing the team that will take Catalant to the next level.

Why Work With Us

With more companies shifting to having a flexible and agile workforce the freelance economy is taking off making Catalant more relevant than ever. As companies are leveraging our marketplace more the work our employees do is incredibly impactful. We take our work seriously but have a lot of fun and laughter along the way.

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