The Marketing Manager drives category strategy product launches and cross-functional alignment focusing on consumer insights and global execution.

About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 4100 associates the company's products are sold at key retailers online and offline and through distributors around the world.
Our Purpose
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people with great ideas who want to build the next big thing and develop while they do.
About the Role
The Marketing Manager will serve as a true business owner and category expert - consumer-obsessed analytically sharp and globally minded. Driving strategy from conceptualization through launch and beyond this role sits at the intersection of product brand and commercial execution. The right candidate synthesizes insights into action leads cross-functional teams with confidence and is equally at home shaping a product roadmap as they are running a global launch.
Responsibilities

• Strategy & Category Leadership Own the category - pricing positioning competitive landscape portfolio architecture and roadmap - translating consumer and market insights into strategies that drive rate of sale. Develop breakthrough claims pricing strategies and brand positioning that increase marketability and maximize sales. Serve as the cross-functional quarterback aligning global teams and tracking performance with a full P&L mindset.

• Consumer & Competitive Intelligence Champion the consumer in every decision. Partner with Consumer Insights to validate messaging drive rigorous CI testing and ensure claims are defensible and compelling across global markets.

• Commercial & Retail Readiness Drive end-to-end readiness across packaging detail pages and retail surfaces. Arm the sales team with the tools stories and sell-in materials needed to win at shelf globally - in partnership with Sales and Trade Marketing.

• Go-to-Market Execution Lead global launch programs from brief to market coordinating across IMC creative media social PR SEM CRM and retail. Develop worldwide messaging and assets across packaging digital in-store and advertising - ensuring brand consistency from hero content through performance channels.

• What You Bring Deep category expertise and a consumer-first mindset. Equal strength in upstream strategy and downstream execution with the agility to move between both. Broad marketing experience spanning brand strategy product commercialization packaging retail DTC and global go-to-market. Strong analytical communication and project management skills across complex cross-functional organizations. A track record of turning insights into winning products and campaigns - and a drive to keep raising the bar.

Requirements

• 8+ years of marketing experience in CPG or consumer products

• Experience owning roadmap pricing portfolio strategy and retail readiness

• Proven track record in product commercialization and global launch execution

• Strong creative strategy claims development and consumer insights experience

• Degree in Marketing or related field; MBA preferred
• Local to Needham MA HQ we are on site 3x a week (No relocation support)

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.
Pay Range
$78800-$160900 USD
Our Culture
At SharkNinja we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane you'll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join you're not just part of a company-you're part of an outrageously extraordinary community. Together we won't just launch products-we'll disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions please refer to this Candidate Privacy Notice.
• For candidates based in China please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at [email protected]