Marketing Manager

By making detection and response rapid, simple, and affordable, we can help organizations of all sizes - especially small and medium-sized businesses - which have been neglected, priced-out, or, simply—failed—by existing solutions. In helping them, we help their customers, and, overall, make the Internet a safer place. We have a platform, a vision, and a team that can turn the tide. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders. You will have the ability to make a big impact in the initial build of Blumira’s sales organization and take Blumira to the next level!

As a Marketing Manager at Blumira, you will play a crucial role in driving our marketing efforts and contribute to the company's growth and success. We are seeking a well-rounded and motivated individual who is passionate about cybersecurity and possesses a broad skill set in various types of marketing campaigns and content creation and execution, and data analysis. You will work closely with the marketing team, sales, and leadership to develop and implement innovative marketing initiatives that generate leads, strengthen our brand presence, and nurture client relationships.

• Collaborate with marketing leadership to develop comprehensive social media and webinar marketing strategies aligned with Blumira's overall objectives, target audience, and competitive landscape.
• Create and manage compelling marketing content across various channels, including blog posts, social media content, website updates, and email campaigns.
• Build, run, and analyze email marketing campaigns to engage and nurture our customer base.
• Collaborate with the Customer Experience and Product teams to create automated and one-off customer communications, including surveys and reviews, to enhance customer experience and gather feedback.
• Monitor marketing campaign performance, analyze data, and make data-driven decisions to enhance results.
• Communicate campaign objectives, timelines, and deliverables to the sales team, providing instructions for use or promotion.
• Participate in digital marketing initiatives, including SEO, SEM, PPC, social media advertising, and other online marketing efforts.
• Plan and coordinate participation in industry events, webinars, conferences, and tradeshows to enhance brand visibility and establish thought leadership.
• Ensure brand consistency across all marketing materials, collateral, and communications.
• Utilize marketing automation platforms (e.g., HubSpot) to contribute to lead nurturing workflows and review results relative to lead scoring for continual optimization.
• Identify industry trends, customer pain points, and new opportunities to enhance our marketing strategies.
• Participate in updating and maintaining the marketing budget.
• Track, analyze, and report on key marketing performance metrics to measure the effectiveness of marketing campaigns and initiatives.
• Bring your ideas to the table and contribute to fun and creative campaigns aimed at educating and attracting potential customers.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in a marketing role, preferably in the cybersecurity or technology industry.
• Strong communication skills and the ability to collaborate effectively with a remote team.
• Working knowledge of digital marketing tactics and tools, including SEO, SEM, PPC, social media advertising, and marketing automation platforms.
• Demonstrated ability to create engaging content for different channels and audiences.
• Excellent communication and interpersonal skills with a collaborative approach to work.
• Proactive, self-motivated, and ability to work independently and as part of a team.

• Competitive compensation and stock equity plan
• Unlimited PTO
• A flexible work environment that supports working from home with a monthly stipend
• Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program

• A results-oriented and friendly team of supportive teammates

This is an exciting opportunity for a talented and well-rounded marketing professional to make a significant impact on the growth of Blumira's business. If you are passionate about cybersecurity and marketing, and thrive in a fast-paced, innovative environment, we encourage you to apply and join our dynamic team!

Salary: $100K

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Blumira is an inclusive employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.