Marketing Manager, Automation

Marketing Manager, Automation

Job Description:

The Marketing Manager, Automation will be primarily responsible for reporting & optimizing the performance of our multichannel (SMS, email, push, IAM, Web) marketing platform and serving as the liaison between CRM Strategy and growth teams to ensure communication cadence, content, and performance. The successful candidate will ensure campaigns are effective and coordinated across channels and teams. This person will work in partnership with the Senior Manager to report and optimize channel performance through analysis and optimization, A/B testing process, and best practices for program enhancements to maximize customer value and campaign results. Passion for working with cross functional teams, managing projects and ensuring channel performance and optimization.

Primary Responsibilities

• Work cross-functionally with data engineering & analytics teams to import custom eventing into Braze in support of complex Lifecycle & CRM marketing campaigns.

• Work with Creative & Martech teams to develop dynamic marketing emails by creating connected content & Braze content blocks.

• Set up messaging campaigns from end to end:  segmenting, coding, A/B testing, QA, app deep linking and reporting/analytics in Braze platform.

• Create MMS, SMS, Rich Push, & custom coded In-App Modals (IAM) to drive engagement in mobile apps.

• Identify and build data requirements to support campaign performance and provide an exceptional user experience.  

• Monitor Braze data usage across multiple platforms

• Develop custom event & attribute best practices to reduce Braze data usage while maintaining campaign effectiveness

• Proactively identify, troubleshoot, and address issues as they arise

• Collaborate and work with graphic designers, CRM & Lifecycle marketing managers to ensure the delivery of exceptional mobile & desktop experiences

• Give realistic estimates of work and deliver on those timelines

• Engage in self-learning activities to improve technical skills

Required Qualifications

• Strong proficiency with Braze (Canvas Flow, Liquid Language, content blocks)

• Basic HTML knowledge

• Experience with creating In-app messaging campaigns, email templates, and other customer facing content

• Experience with both program development and execution across multiple channels (email, push, IAM, SMS, etc)

• Experience working with event driven solutions

• Excellent verbal and written communication skills with demonstrated ability to clearly communicate challenges to business leaders

• Entrepreneurial spirit. Thinks big and acts with urgency and focus, always with optimism for the future. Takes ownership and effectively maximizes return on marketing investment.

• Thrives in metrics and data-driven environments

• Overall positive attitude, team-player orientation and willingness to be flexible in a dynamic environment

• Ability to work as part of a distributed team as well as successfully function independently

• Proven ability to think both analytically and creatively

• Ability to make strategic messaging recommendations to drive organizational goals while ensuring an optimal user experience

Nice to Have:

• Experience with SQL queries

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