Marketing Manager, Paid Acquisition
Job Description
Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.Â
Come help us bring modern software to modern science.
ROLE OVERVIEW
We are looking for a Paid Acquisition Marketing Manager to join our Growth/Digital Marketing team. In this role you will be responsible for the success of Benchling’s entire paid acquisition advertising program. This is an exciting opportunity for a highly motivated individual to build and grow a world class acquisition marketing program to drive top-of-funnel awareness, down-funnel opportunity, and pipeline growth.
YOUR IMPACT- Lead the entire B2B paid acquisition program for Benchling globally including paid search, paid media, display, and referral sites
- Hands-on management of an array of paid channels such as Google (AdWords, DV360), Meta (FB app, Instagram), LinkedIn, Twitter, Reddit and more
- Use data to inform a highly targeted acquisition approach
- Implement account-based marketing strategies, using intent data to craft personalized ads
- Develop clear measurement plans and optimization strategies to meet/exceed critical metrics and increase pipeline
- Build and share out reports to senior leadership on program performance
- Implement programmatic / real time bidding
- A/B testing and optimization on all channels
- Execute all campaigns in-house and/or by working with 3rd-party vendors
- Must be comfortable handling a six figure budget and requesting funds from senior leadership with a data-backed, business justification
- Partner with distributed team members to prioritize campaigns.
- 5+ years of proven experience and shown success in digital marketing with a focus on hands-on paid acquisition
- 1+ year of programmatic experience
- Proven understanding of SEM, Google AdWords, Bing, Google Analytics, LinkedIn and Facebook advertising, retargeting
- A/B and multivariate testing knowledge with understanding of confidence intervals
- Deep understanding of digital marketing metrics and analytics
- Strong numbers orientation with a curiosity about experimentation and constant improvement of marketing campaigns
- Self-starter with ability to thrive in a fast-paced environment
- Excellent organizational skills and ability to run multiple projects
- Experience working with and handling paid media agencies
- Experience in B2B enterprise software at a scaleup brand
- Experience with 6Sense or other Account Engagement Platform
- BA or BS in Biology, life sciences, or related fieldÂ
#LI-TD1
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
Our leadership principles guide how all Benchlings can lead by example:
- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission
For applicants for U.S.-based roles only: All new hires in the United States are required to be fully vaccinated against COVID-19 and to provide proof of vaccination prior to their first day of employment. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Benchling may not be able to grant such accommodations in all cases if doing so would cause undue hardship.
If you are a Colorado resident: Please contact us by emailing [email protected] to receive compensation and benefits information for this role. Please include the job title in the subject line of the email.
Date Posted
10/05/2022
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7
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