Marketing Manager, Paid Acquisition

ROLE OVERVIEW

We are looking for a Paid Acquisition Marketing Manager to join our Growth/Digital Marketing team. In this role you will be responsible for the success of Benchling’s entire paid acquisition advertising program. This is an exciting opportunity for a highly motivated individual to build and grow a world class acquisition marketing program to drive top-of-funnel awareness, down-funnel opportunity, and pipeline growth.

• Lead the entire B2B paid acquisition program for Benchling globally including paid search, paid media, display, and referral sites
• Hands-on management of an array of paid channels such as Google (AdWords, DV360), Meta (FB app, Instagram), LinkedIn, Twitter, Reddit and more
• Use data to inform a highly targeted acquisition approach
• Implement account-based marketing strategies, using intent data to craft personalized ads
• Develop clear measurement plans and optimization strategies to meet/exceed critical metrics and increase pipeline
• Build and share out reports to senior leadership on program performance
• Implement programmatic / real time bidding
• A/B testing and optimization on all channels
• Execute all campaigns in-house and/or by working with 3rd-party vendors
• Must be comfortable handling a six figure budget and requesting funds from senior leadership with a data-backed, business justification
• Partner with distributed team members to prioritize campaigns.

• 5+ years of proven experience and shown success in digital marketing with a focus on hands-on paid acquisition
• 1+ year of programmatic experience
• Proven understanding of SEM, Google AdWords, Bing, Google Analytics, LinkedIn and Facebook advertising, retargeting
• A/B and multivariate testing knowledge with understanding of confidence intervals
• Deep understanding of digital marketing metrics and analytics
• Strong numbers orientation with a curiosity about experimentation and constant improvement of marketing campaigns
• Self-starter with ability to thrive in a fast-paced environment
• Excellent organizational skills and ability to run multiple projects

• Experience working with and handling paid media agencies
• Experience in B2B enterprise software at a scaleup brand
• Experience with 6Sense or other Account Engagement Platform
• BA or BS in Biology, life sciences, or related field 

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