Marketing Operations Manager

Celigo is seeking an analytical and intellectually curious Marketing Operations Manager to build and manage the operational and reporting structure supporting all of Celigo’s marketing campaigns. In this position, you will work closely with the Global GTM and Sales Ops to drive operational efficiency, maintain excellent database hygiene, and help scale our marketing programs. The Marketing Operations Analyst will be our primary Hubspot expert and work closely with program managers in the execution of their campaigns. They will also oversee reporting of marketing metrics and work to maintain and improve the entire lead generation lifecycle, from campaign setup to lead scoring, nurturing, routing, and reporting. The ideal candidate will have extensive experience managing marketing automation, technical systems, and reporting.

What would you do, if hired?

• Be the marketing team’s interface to work hand-in-hand with Celigo’s Global Go-to-Market and Sales Operations teams to drive and maintain the marketing tech stack.
• Serve as the primary HubSpot functional administrator; overseeing the development, implementation, and ongoing management of marketing automation activities and processes.
• Ensure data integrity across leads, campaigns, and opportunities
• Establish, maintain, and document scalable processes that ensure best practices in lead generation & management
• Own the attribution, analysis, and reporting of key marketing metrics and KPIs
• Help define ROI and KPIs for the purpose of shaping and influencing the shape and direction that marketing campaigns will take.
• Work with ops team to manage the implementation, setup, and optimization of key marketing systems and processes
• Manages the maintenance of target segmentation, data cleanliness, and touch cadences
• Own email and campaign lists with a relentless focus on how to make them bigger, better, and more segmented
• Work with Program Managers to analyze program performance and marketing attribution, continually optimize for conversions
• Jump into multiple activities as a member of the marketing team and partner to help the entire team deliver on company and team goals 
  

Who are we looking for?

• 4+ years of experience in marketing
• Highly proficient with HubSpot
• Highly technical and analytical
• High proficiency in using Microsoft Excel for data analysis
• Proficient in marketing automation (Rollworks a strong plus)
• Web analytics experience
• Highly organized, process-driven, and analytical, with exceptional attention to detail
• Excellent written and verbal communication skills
• Experience delivering marketing dashboards within BI and other tools
  

About Us

Celigo is the leading integration platform (iPaaS) that is pushing the boundaries of what an iPaaS can be. Celigo’s unique approach to integration enables IT and business users alike to automate and optimize every business process, allowing organizations to accelerate growth and drive innovation at scale.

Pay Scale Information

Celigo reasonably expects to pay a base salary between $100,000 and $130,000 for this position.  Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law.  Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Benefits

Starting your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends. Additionally, we provide a strong benefits package, a tech stipend, recognition opportunities, and many other cool perks.

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with strong representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age (40 and over), disability (physical or mental), sex, gender  (including pregnancy, childbirth, breastfeeding, or related medical conditions),  sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, condition (associated with cancer, a history of cancer, or genetic characteristics)military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Employees and applicants are also protected against retaliation.  Consistent with federal and applicable state laws, acts of retaliation against an employee or applicant who engages in protected activity, such as reporting discrimination or harassment or participating in the EEO process, whistleblowing, or the exercise of any appeal or grievance right provided by law will not be tolerated by Celigo.