Marketing Operations Manager

Kiavi, formerly known as LendingHome, is one of the largest lenders to real estate investors in the United States. With Kiavi’s technology platform and innovative financing solutions, real estate investors are empowered to make informed decisions, close deals faster, and realize the full potential of their real estate investment strategies.

Founded in 2013, Kiavi is committed to helping customers revitalize approximately $25 trillion worth of aged U.S. housing stock and provide move-in ready homes and rental housing for millions of Americans across the country.  We have funded $12.3 billion dollars worth of loans across about 50,000+ projects, becoming one of the nation's largest bridge loan lenders. 

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards: Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $12.3+ billion in loans funded 
• Homes financed: 50,000+ projects funded for our customers across the country. 95% of projects have successful exits.
• Geography: 32 states + D.C. where we lend to real estate investors so they can revitalize neighborhoods 
• Employees: Over 400 employees

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. For those who prefer to work in-office, we have locations in San Francisco and Pittsburgh. We also plan to use these spaces to bring together teammates to drive creativity and innovation.

This role is a mix of strategy, project management and technical execution – the ideal candidate is comfortable leading transformational initiatives, such as new software implementations, as well as tactical run-the-business enhancements.  The ideal candidate is a collaborative and tenacious individual who is passionate about creating personalized customer journeys and helping the Marketing team utilize our database to drive more revenue.

You’ll be successful if you have hands-on experience in solution design, system administration, lead management, marketing measurement, data insights and email/engagement production throughout the demand funnel.

This role reports to the Director of Growth & Marketing Operations, and is perfect for someone with aspirations of leading a Marketing Operations team in the next couple years.

Responsibilities

• Strategy: Consult with the Brand and Product Marketing teams to ensure maximum impact from time & resources; from audience selection to list building to ensuring proper UTM tracking is in place.
• Execution: Implementing Marketing Automation best practices using Marketo and additional marketing technology systems (webinar/survey/etc).  We currently have 1 nurture, 1 evergreen weekly webinar, and send 4-6 batch emails per month.  There is a desire to expand with better segmentation.
• Reporting: Partner with the Senior Marketing Analyst and channel owners to establish a weekly/monthly reporting cadence to optimize efforts and share learnings.
• Referral Program Management: Lead a high-impact project to transition from a custom-built solution to a third-party software, then work with the Brand team to continually optimize the program.
• Collaboration - Partner with operational counterparts in Engineering and Sales and promote and prioritize joint initiatives. Shared goals and strong relationship building will play significant roles in overall success!

Qualifications

• 2+ years experience with Marketo and Salesforce (certifications a plus).
• 5+ years experience managing Marketing campaigns or working in any department to conduct business process improvement projects.
• Must be comfortable using data visualization tools, like Tableau, to create new charts/graphs and answer business questions using existing data sets (ability to write SQL queries is a plus, but not required).
• Someone who seeks initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks.
• Strong analytical skills. Ability to build, analyze and report operational metrics.
• Good organizational agility, command skills and interpersonal ability to work effectively within a geographically dispersed, multi-functional team.
• Strong written and verbal communicator, ability to summarize and present technical concepts to non-technical audiences.
• Experience driving projects from start-to-finish, even when faced with deep complexity and ambiguity.
• Natural problem solver who makes things happen and works well with others to build constructive and effective relationships.
• Ideally, has worked in financial services, FinTech, or another regulated industry with an understanding of the Legal and Compliance boundaries.
• Bonus points for experience with Google Analytics, Google Tag Manager and CDP Platforms (Segment/Heap).  We will be making investments in our digital analytics capabilities, so you can either participate or ride along to learn.

Benefits and Perks 

• Product Ownership: All employees think like an owner because all employees own equity in the company and play a critical role in making our business great.
• Health Insurance: Our medical, dental, and vision plans are completely free for employee-only coverage, and the company pays 80% of the total premium for dependents.
• Whole-Person Wellness: Anyone can schedule no-cost unlimited virtual therapy sessions, use a monthly subsidy for fitness facilities, and access reimbursements for fertility services.
• Carrot: The leading global fertility benefits provider, built to support employees through their lifelong fertility healthcare journey.
• Retirement Savings. Employees who participate in our “no fee” 401(k) receive an immediately-vested employer match on 100% of contributions up to 3% of compensation. 
• Career Growth: We foster an environment that encourages opportunities to use your voice, do better for our customers and each other, and support your career journey.
• Flexible Time Off: With no cap on the number of days of PTO each year, employees are encouraged to enjoy a well-rounded lifestyle with work, travel, and family.
• Paid Leaves: You’re immediately eligible for up to 12 weeks of paid leave each year to bond with a new child (mothers & fathers) and up to 8 weeks for medical or caregiver leave so you come back ready to deliver high-impact results.
• Remote-First: We win together while still being fully remote, and each employee receives a stipend for their home office setup and a monthly allowance to help with the cost of internet/phone.

Kiavi in the News:

• Forbes: The Future Of Real Estate: Fintech 50 2019 and Real Estate on a Threshold of a “Moneyball” Moment
• HousingWire:  2019 HW Tech100 Winner: LendingHome
• Pittsburgh Business Times: Voted a “2019 Best Places to Work” and won first runner-up in large company category
• Mortgage Professional America: LendingHome surpasses $5 billion in loans in five years
• Pittsburgh Business Times: San Francisco fintech aggressively expands, looks to hire in Pittsburgh
• Curbed: How Wall Street, Silicon Valley Institutionalized Home Flipping