Marketing Operations Manager

JOB OVERVIEW

As a Marketing Automation and Operations Manager, you will play a pivotal part in Legion’s mission to turn hourly jobs into good jobs. The manager will execute and measure the effectiveness of programs that tell our story in ways that inspire, educate, and motivate prospects, customers, and industry influencers. We’re looking for someone who’s excited to work for a growing startup, is analytical and data-driven, and is comfortable partnering with Sales and other cross-functional stakeholders. 

RESPONSIBILITIES AND DUTIES

• Plan and execute a wide range of Marketing Operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns 

• Build and maintain all automated programs in Marketo for data hygiene, data enrichment, progressive profiling, and customized governance filters and compliance

• Assist with building highly complex marketing automation campaigns

• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and system integrations

• Administer our marketing automation platform (Marketo)

• Manage data and integrations between marketing automation tool (Marketo) and CRM (as well as other marketing technology solutions)

• Design and manage automation (Marketo/Salesforce) workflows,  and execute highly targeted campaigns, including emails, landing pages, and nurture streams

• Manage lead scoring to segment our database for nurturing campaigns 

• Monitor and maintain data quality in the marketing database

• Implement and optimize campaign tracking to measure campaign effectiveness, campaign ROI, and other marketing programs. Develop and implement AB testing to improve demand generation initiatives

• Design and build marketing data, reporting, analytics, attribution, and testing structures that are accurate and reliable

REQUIRED SKILLS AND QUALIFICATIONS

• 3+ years of experience as a Marketo Admin

• Marketo-Certified Expert

• 3+ years of experience with Salesforce.com

• Practical experience in reporting across platforms (Google Analytics, Marketo, and Salesforce)

• JulyExperience with Qualified, Outreach, Slack and Gsuite 

• Knowledge of email marketing best practices 

• Excellent data analytical abilities to help drive decision 

• Experience with building complex marketing programs and reporting the results

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Metrics driven with strong ownership and focus

• Demonstrated ability to prioritize effectively in a fast-moving environment and communicate clearly

• Bachelor’s degree in Marketing, Communications, Information Technology, Engineering, or equivalent experience

PREFERRED QUALIFICATIONS AND ATTRIBUTES

• Proactive and able to command respect through intelligence, hard work, and persistence

• Personal passion and fervor for industry-leading next-generation technology

• Ability to operate in an environment with limited resources and multi-task

• A great communicator who can distill powerful messages which resonate with customers 

• Track record of building positive relationships with peers 

• Continuous and thoughtful listener, able to learn from others and leverage input

• Strong personal work ethic focused on high priority issues; action and results-oriented

• Unquestionable integrity, credibility, and character; demonstrate high moral and ethical behavior with a highly positive, can do attitude

COMPENSATION & BENEFITS

Salary Range: $95,000 - $125,000 + Bonus

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. 

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Unlimited Paid Time Off and Paid Holidays
• Parental Leave 
• Equity 
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

ABOUT LEGION

Legion is seeking world-class talent to help us capitalize on a massive opportunity to enable the future of work for the 2.7 billion-person strong hourly workforce. Legion powers the future of work by redefining how companies manage and empower their hourly workforces. Legion’s autonomous, AI-powered Workforce Management platform enables companies to tightly manage labor spend while ensuring great experiences for their employees and customers. The software accurately forecasts demand, computes precise labor needs, and staffs the right employees at the right times based on employee skills and preferences. These uncertain times also require healthy workplace features that automate the scheduling of healthy employees and offer immediate response protocols in the event symptoms are detected. These capabilities and more are already built directly into Legion. 

Legion’s modern cloud platform pairs cutting edge machine learning, artificial intelligence, and beautiful interfaces to deliver over 10x return on investment. Legion was founded by Sanish Mondkar, the former Chief Product Officer of SAP, and serves many innovative customers including Cinemark, Racetrac, Five Below, Philz Coffee, and Barry's Bootcamp. Legion has been recognized by Gartner as a Cool Vendor and was recently included on JMP Securities’ Hot 100 List of the Best Privately Held Software Companies. Legion is backed by preeminent venture firms such as Norwest Venture Partners, First Round Capital, Webb Investment Network, and XYZ Ventures and is based in Redwood City, California. 

BACKGROUND AND OPPORTUNITY

The hourly workforce currently constitutes almost 60% of the overall labor market in the United States and these nearly 80 million hourly workers are the driving force behind many of our largest domestic industries like food/beverage, retail and hospitality. Management of this workforce has historically been difficult due to high churn (average of 60%), high cost of replacement (average of $3,200 per employee in retail) and now new challenges are developing as millennials enter this market. The retail vertical alone spends $62 billion dollars a year on replacing workers and over 50% of hourly workers leave their jobs because of flexibility reasons. 

 In our modern, Uber-ized times, younger folks seek gig-like flexibility, modern mobile first technology and compelling work options. They want to use an app on their phone to schedule work, not haggle with the manager over their schedule on a week to week basis. Likewise, employers are increasingly in need of a flexible and efficient labor model that supports the innovations (think pop up stores, home delivery, mobile ordering, service options etc) needed, and frankly demanded, by today’s modern customers. Mid-market organizations have never had a technology platform to manage their hourly workers and the enterprise is mired in decades-old technology (think Kronos, Infor) that’s both user-unfriendly and wildly ineffective for managing today’s modern hourly workforce. There is a huge opportunity to modernize and upgrade how hourly workers interact with their employers and while enabling employers to be elastic, efficient, and innovative...but no one has cracked the code until now.