Marketing Operations Specialist
Job Description
At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.
Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.
For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.
One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.
We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.
We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.
Definitive Healthcare is seeking a Marketing Operations Specialist to advance its marketing automation roadmap. The ideal candidate is an analytical thinker responsible for maintaining and improving our Marketo and integrated Marketing tech stack. They will work with the broader team to execute data-driven initiatives to maximize the efficiency of marketing campaigns. From a process perspective, this person will own all documentation related to Marketo and tech stack. This role will report to the Digital Marketing & Operations Director and Marketing Operations Manager.
Here are some things you will tackle:
- Collaborate with Digital Marketing & Operations Director and Marketing Operations Manager to advance marketing automation maturity within Definitive Healthcare’s marketing strategy.
- Work with the Marketing Campaign Managers on day-to-day execution of campaigns.
- Monitor campaigns to optimize performance based on industry best practices. Conduct deep campaign analysis across all channels, including A/B testing, content impact, email and program success, and digital initiatives.
- Develop and maintain reference materials for Marketo and technology related workflows (including lead lifecycle, lead flow, nurture programs etc).
- Participate in the ongoing alignment of Marketing initiatives with the Sales team by serving as a collaborative expert stakeholder.
- Help with the optimization of internal marketing processes for better production efficiency, including technology and data governance.
- Keep current with new marketing automation trends and continuously advise the organization on best practices.
What you'll need:
- 1 – 2 years of marketing experience (Marketing operations or Sales operations’ experience is a plus)
- Experience of using marketing technologies such as HubSpot, Marketo, Eloqua, Salesforce, Zoom Webinars, Microsoft D365, Google Analytics etc.
- Data-driven, analytical thinker who is comfortable working with large data sets.
- Strong communications skills to many audiences from entry-level to senior executives.
- Familiarity or experience with the B2B software sales cycle preferred.
- Excellent problem-solving skills including attention to details and multitasking.
- Ability to work with deadlines and learn quickly in a fast-paced environment
Why we love Definitive, and why you will too!
- Industry leading products
- Work hard, and have fun doing it
- Incredibly fast growth means limitless opportunity
- Flexible and dynamic culture
- Work alongside some of the most talented and dedicated teammates
- Definitive Cares, our community service group, gives all of us a chance to give back
- Competitive benefits package including great healthcare benefits and a 401(k) match
What our Employees are saying about us on Glassdoor:
“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
-Business Development Manager
“Great team. Amazing growth. Employees are treated very well.”
-Research Analyst
“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
-Profile Analyst
If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information
Date Posted
10/14/2022
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5
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