Marketing Operations & Transformation Consultant

• Oversee and continuously improve cross-departmental and cross-functional marketing operations processes and workflows for an AI enabled organization
• Design operationalize and manage scalable processes and workflows that improve efficiency clarify accountability accelerate speed-to-market and enable seamless collaboration
• Develop define and execute Marketing Ops Tool strategy and roadmap
• Lead the selection implementation optimization and business ownership of marketing enablement platforms such as Project Management tool Digital Asset Management Gen AI Tools and the workflows/guardrails that drive adoption
• Refine governance processes and operating models to improve tool adoption and rollout
• Facilitate and lead planning processes across marketing to ensure alignment to strategy prioritization resourcing and execution
• Drive and manage continuous improvement initiatives and change management efforts across a complex distributed organization

• Provide strategic insights through rigorous quantitative and qualitative analysis; translate complex data into clear actionable recommendations for senior leadership
• Develop business cases cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities.
• Establish and manage operational performance dashboards including ops efficiency and AI impact
• Manage vendor and third party partner relationships related to marketing operations platforms
• Lead through influence across a matrixed organization providing direction structure and thought leadership. Partner with Technology and Distribution to drive alignment adoption and sustained change
• Success is measured by tangible outcomes such as completed planning cycles successful platform implementations process efficiency improvements and strong stakeholder alignment-outcomes that are inherently well-suited to a remote working model.

• Bachelor's degree
• 6+ years of directly relevant experience across marketing operations planning technology or analytics
• 3+ years of hands-on experience across multiple marketing disciplines including strategy & planning operations technology digital brand creative integrated campaigns demand generation analytics or insights
• 3+ demonstrated success leading complex cross-functional initiatives without formal authority
• 1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk compliance and governance

• Advanced degree (MBA or equivalent)
• Strong analytical problem-solving and structured thinking skills
• Exceptional written verbal and executive-level communication capabilities
• Proven ability to operate independently manage multiple priorities and deliver results in fast-paced high-change environments
• Experience within financial services or insurance strongly preferred
• Hands-on technical implementation experience with marketing platforms
• Experience facilitating enterprise or portfolio-level planning processes
• Strong background in business case development ROI evaluation and marketing investment optimization
• Advanced stakeholder management facilitation and change leadership skills including executive presence

• Clear areas of ownership and accountability with work that connects directly to company and customer outcomes
• A collaborative environment where perspectives are welcomed
• Access to learning development and internal networks that support continuous growth and skill-building over time
• Employee-led communities and forums that foster connection learning and inclusion across the organization
• A culture grounded in integrity responsibility and stewardship-supported by a company with a strong legacy and a future-focused mindset

What We Do

Since 1851 MassMutual’s commitment has always been to help people protect their families support their communities and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people. Together we’re stronger.

Why Work With Us

MassMutual has the financial security and stability of a 170+ year old company with the culture and energy of a startup. We work every day with the customer front of mind to build the best digital experience in the industry.

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