Marketing Program Specialist- Events and Campaigns

About Us:

Headquartered in beautiful Santa Barbara, HG Insights is the global leader in technology intelligence. HG Insights uses advanced data science methodologies to help the world’s largest technology firms and the fastest growing companies accelerate their sales, marketing, and strategy efforts. 

We offer a competitive salary, 401K, growth potential, great benefits, and a casual yet professional environment. Get your sweat on at one of our fitness classes or go for a run along the beach which is two blocks away. You can find employees riding bikes to lunch in the funk zone or hanging out in one of our collaboration spaces. We are passionate about our jobs with a get-it-done attitude, yet we don’t take ourselves too seriously. While we work very hard, we also enjoy all that the Santa Barbara coast has to offer.

What You'll Do:

HG Insights is looking for a Marketing Programs Specialist to support customer marketing and event marketing programs. You’ll be responsible for managing field marketing events and sponsorships, customer events, employee events, and customer marketing programs. This role reports to the Director of Customer Marketing and contributes to HG’s success through the planning and execution of campaigns and events that drive brand awareness, customer advocacy, employee satisfaction, new lead generation, and sales pipeline progression.

What You'll Be Responsible For:

• Managing and executing select HG events and programs to drive marketing goals and business priorities
• Supporting event marketing, management, registration, and reporting efforts
• Collaborate with cross-functional teams, including sales, customer success, rev ops, and IT to ensure agreement on objectives, audiences, commitments, and metrics
• Managing communications with external marketing and event vendors
• Track program budget and expenses
• Measuring, analyzing, and reporting on performance of the events and marketing programs
• Provide feedback and recommendations on areas for improvement

What You’ll Need:

• 2-3 years of experience working with marketing programs and events (in-person, hybrid, virtual)
• Direct experience in technology intelligence, data, or similar field is preferred
• Experience with event marketing and management software
• Demonstrated campaign execution experience
• Experience managing and executing customer events, executive programs, thought leadership events, field marketing activities, or employee events is preferred
• Exceptional communication and organizational skills
• Detail oriented, highly organized, and comfortable working with deadlines
• Ability to handle multiple projects while working cross functionally to meet both short-term and long-term goals
• High level of confidence communicating horizontally and vertically across the organization
• Ability to work as a team-player in a dynamic, fast-paced environment

• Undergraduate Degree or equivalent combination of education and experience in a related field.

This role is a hybrid role that can work remotely, in our Santa Barbara office, or a combination of both.

Our Santa Barbara office is open! We are following all local and state guidelines while in office. Employee safety is of utmost importance, and we are taking all necessary precautions. For more information on how we are doing this, please speak with one of our HR team members. Full vaccination against COVID-19 is required unless you qualify for a federally protected exemption.

HG Insights Company is an Equal Opportunity Employer 

Please note that HG Insights does not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights