Marketing Specialist - REMOTE

Great company. Great people. Great opportunities.

Perform a variety of marketing activities in support of the field sales and operations teams. Drive meaningful customer engagement and outcomes by coordinating field marketing programs that may include corporate sponsorships & events (NASCAR, PGA TOUR, INDYCAR), industry trade shows, branded apparel, fleet decaling and others. Ensure program execution is aligned with marketing department strategy and company goals to produce key deliverables and measurable impact. Collect, analyze report and action on relevant data, including leads and opportunities, to help the Company drive profitable revenue. Provide cross-functional support and field feedback to other marketing department initiatives and team members as needed.

Essential Duties

* Coordinate a range of activities that support marketing and sales team objectives, elevate brand awareness and affinity, and support company revenue goals. Focus areas may include:

• Sponsorship portfolio activation
• Company-owned and partner-affiliated customer events
• Industry trade shows
• Coordination with various external marketing partners to promote and develop the UR brand
• Coordination of trade association membership and field engagement

* Drive rigor in managing event planning, attendees, and follow-up. Capture, route and track leads through appropriate marketing, sales and operations channels to enable the organization to view, access and act on revenue-generating opportunities.

• Manage and maintain web-based platforms in support of assigned programs (trade show asset ordering, sponsorship ticketing, e-store, etc.).
• Professionally manage and continuously improve the process for distributing tickets and/or credentials to ensure the right customers and employees attend hosted events.
• Maintain detailed records of customers and prospects who interact with or attend a program or event, of inventory levels, and of order/activity volume.
• Ensure leads are recorded in Salesforce or other systems and provided to appropriate sales owners.
• Action leads directly where appropriate, including onsite or via marketing-driven follow-up activities.
• Provide regular reporting to track and measure activity and impact.

* Assist in the administration of other marketing programs as needed or upon request, in areas such as programs, advertising, digital, and content.
• Act as a resource to the field and a liaison to the field
- Promote awareness and engagement with marketing programs among field
- Provide access to marketing resources, expertise and support
- Assist the field team in identifying and acting on opportunities to engage customers and grow revenue

Education
• Bachelor's Degree; specialization in Marketing, Communications, Event Management, Business or similar preferred; or equivalent combination of education and experience.

Experience
• 1-3 years marketing or related experience

Other Skills Required
• Strong computer skills (MS Office; Word, PowerPoint, Excel, Outlook), and ability to learn and manage web-based marketing platforms
Demonstrated customer service focus and ability to work independently

Travel
• 50% travel including weekends

Disclaimer

Other duties assigned as needed.

At United Rentals, the largest equipment rental company, we believe that it takes great employees to build a great organization - and we're passionate about helping our people grow professionally and embrace teamwork in everything they do. Our culture is based on our corporate values and centers on mutual respect, job satisfaction, diversity and a shared responsibility to build a better future.

What's in it for you?

U.S. Full Time roles: Best in class benefits offering includes medical, dental, vision, flex spending and health savings accounts; 401(k) retirement with company match; life and disability insurance; and paid time off including sick, vacation, holidays, and paid parental leave. Comprehensive training and development and career growth opportunities.

U.S. Non-Full Time roles: Benefits offering includes 401(k) retirement with company match; paid time off including sick, vacation and holidays; and comprehensive training and development and career growth opportunities.

Canada: Best in class benefits package which includes medical, dental & vision, RRSP/DPSP*, paid time off, comprehensive training and development, and career growth opportunities.

*Offered for full time roles, non-full time eligibility in select provinces.

United Rentals, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.