M+C Lead – Assets & Solutions (Marketing Associate Director)

Role of the Growth & Strategy Marketing Team:
The Growth & Strategy Marketing Team works with Accenture’s Chief Strategy Officer to bring Accenture’s business strategy to life across
the organization. The team then translates the business strategy into Marketing and Communications (M+C) programs across the firm.

Job Title: Marketing & Communication Assets & Solutions Associate Director

Position Description:
As part of Accenture’s 2025 strategy, we are scaling our services using a new GenAI platform called the Accenture Reinvention Console (ARC) that enables our 700k+ employees to originate, sell, and deliver work better, faster, and more consistently. The Marketing & Communication Assets & Solutions Associate Director will be responsible for developing and executing the marketing strategy for the ARC, ensuring consistency in solutions go-to-market both internally and externally. The Associate Director will be the representative and voice of M+C when collaborating with other teams such as change management, offering development, learning, and platform teams. The role reports directly to the M+C Lead for Growth & Strategy.

The Assets & Solutions M+C Lead will:
•Create a unified industrialized marketing approach for the ARC – consistently applied, allowing quality standards and adoption at speed.
•Ensure guidance for internal and external development and activation of solutions across M+C. This includes quality assurance for key elements such as solution narratives, unique selling propositions, client stories, and thought leadership.
•Collaborate with key M+C functions who own the development of marketing content and implementation of solutions (industry, function, services, Accenture GO, markets, client relationship marketing, and people engagement).
•Build and maintain relationships with key senior stakeholders and serve as the M+C subject matter expert and collaboration partner to other teams working on the console (change management, offering development, platform designers, legal, knowledge management).
•Develop a deep understanding of how M+C operates and connect the dots across M+C and ARC teams to ensure there is no duplication and our teams work together to foster greater adoption and usage of the reinvention console.
•Review and adapt approach based on key performance metrics, insights, and a data-led mindset.