Media Strategist

About the Job

Giant Spoon is looking for a Media Strategist who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients. 

At Giant Spoon, we don’t issue RFPs. We encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a mobile-first video-dominated world. We believe that media partnerships - true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach. 

We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, supporting on projects that blur the lines between media, strategy, intelligence and creative. Candidates gain foundational experience in how the world of media operates, and have the opportunity to contribute to creative media programs. They should be interested in cross-channel media plan campaigns and able to manage a campaign through execution and reporting in partnership with a Junior Media Strategist.

The Ideal candidate is constantly looking for ways to make operations more efficient, and opportunities to improve the model or framework they are working with. Someone who will network with partners far and wide, from corporations to startups, hungry for the next opportunity to learn and grow. 

Responsibilities 

• Help create media plans and buy across both traditional and non-traditional including tv, ooh, digital display, video, mobile and social channels
• Develop recommendations to align audiences with programming - from TV shows to magazines to social media pages to influencers 
• Coordinate day-to-day communication with key partners: publishers, partner agencies, clients, strategic partners, etc. 
• Report on media performance and make strategic recommendations, analyzing delivery metrics for optimizations 
• Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge 
• Facilitate team brainstorms and provide news stories for weekly intelligence wrap-ups
• Help create post launch presentations including screenshots, links and placement information to demonstrate proof of execution for clients  
• Support planning and executing custom media partnerships with a heavy focus on content development

Requirements

• 1+ years in integrated media planning in a creative or media agency with excellent written, verbal, and presentation skills
• Experience with media planning and buying tools
• Some experience  with planning across various social media channels, but not required
• Experience with CRM and data-led media initiatives
• Experience with digital trafficking
• Inherent desire to learn more of the trends shaping consumer behavior
• Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
• Professional writing skills, ability to construct a well-written email
• Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
• Experience working on content creation, and new media platforms preferred
• Experience with budget, billing and invoicing preferred 

The anticipated annual salary range for this position is $70,000 - $80,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.