Music Promotion Manager - SoundOn

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streaming, hit charts and brand collaborations.

Responsibilities:
- Ideate, plan and execute music promotion campaigns on TikTok to develop viral trends based on creative ideas and data insights
- Manage TikTok promotion services campaigns for external clients
- Collaborate cross-functionally with XFN teams to identify and execute music promotion opportunities across TikTok creators, effects, templates, hashtags, and other channels
- Apply in-depth industry knowledge to use 3rd party marketing tools to convert viral TikTok trends to streaming success on Digital Streaming platforms

Qualifications

Minimum Qualifications:
- Extensive knowledge of music genres, artists, and the TikTok ecosystem in UK and EU
- Extensive experience working on music promotion and other creator-based social marketing campaigns on TikTok
- Excellent communication and project management skills to effectively manage expectations of internal and external stakeholders
- Full proficiency in English, both verbal & written

Preferred Qualifications:
- Min. bachelor's degree from any major
- 5+ years of experience in digital music promotion, social media marketing, or a related field
- Highly organized and self-motivated to operate independently with minimal supervision

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.