Paid Media Specialist

Job Title

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The Paid Media Specialist is responsible for planning executing optimizing and analyzing paid media campaigns across search social and emerging digital platforms. This role partners with internal teams and clients to drive campaign performance achieve business objectives and deliver measurable results through ongoing optimization and data-driven decision-making.

Hybrid 3x a week- (Stamford) 

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand:

D/Cipher is People Inc.’s in-house media platform and activation team fueled by the rich user engagement data of People Inc. the nation’s largest publisher.  D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. 

About The Position’s Contributions: Weight % Accountabilities Actions and Expected Measurable Results

• 50%: Manage day-to-day paid search and paid social campaigns across multiple platforms.

• 25%: Build launch monitor and continuously optimize social and search campaigns to maximize efficiency engagement and conversion performance.

• 15%:  Perform quality control of creative assets and ad tags.

• 5%: Manage bids budgets keywords ad copy reporting optimization and cross-functional collaboration.

• 5%: Develop recommendations and strategies to meet client goals and RFP requirements.

The Role’s Minimum Qualifications and Job Requirements:

Education: Bachelor's Degree in Business Communications Marketing or related field (or equivalent experience).

Experience: 1–3 years of proven experience in paid search and/or paid social media.
 

Specific Knowledge Skills Certifications and Abilities:

• Experience running paid ads on Meta YouTube TikTok Pinterest Snapchat Reddit LinkedIn Google Ads and other paid media platforms.  

• Familiarity with tracking implementation conversion pixels UTM parameters tag management and basic HTML troubleshooting.

• Strong analytical communication and problem-solving skills with the ability to manage multiple priorities in a fast-paced deadline-driven environment.

• Experience using platform reporting tools and campaign performance dashboards.

• Understanding of digital media KPIs like impressions clicks CTR CPC CPM conversions CPA ROAS video completion rate and engagement rate

• Preferred qualifications include certifications in leading advertising and analytics platforms such as Meta LinkedIn Google Ads and Google Analytics.

% Travel Required (Approximate): Less than 10%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.

What We Do

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.

Why Work With Us

People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.

Gallery