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Job description
As part of Lansweeper's global marketing engine the Paid Media Specialist plays a pivotal role in shaping how we reach influence and convert our target audiences across digital channels. You will translate Lansweeper's strategic goals into integrated data-driven paid media initiatives that strengthen brand visibility accelerate demand and enable predictable scalable pipeline creation.
Your Goal
Own and lead Lansweeper's paid media strategy across global market. You will design full-funnel paid media programs define a long-term vision for digital advertising driving measurable performance improvements that support both brand and revenue objectives.
Challenge
The main challenges you will face are:
- Building a cohesive global paid media strategy that spans multiple business motions while ensuring alignment with broader marketing goals.
- Managing complex budgets and channel mix across SEA display programmatic paid social paid video ABM Referrals (Software Review Platforms) etc.
- Ensuring strong performance measurement attribution clarity and data-driven decision-making in a rapidly evolving digital landscape.
- Leading cross-functional collaboration to embed paid media best practices into integrated campaigns and product launches.
- Working closely with the product-led growth (PLG) engine to align on strategy and ensure clear ownership. PLG will lead the strategy for Free / Trial conversions while Paid Media focuses on generating a strong lead funnel and pipeline from non-trialist CTAs requiring continuous alignment shared insights and synchronized activation across the marketing ecosystem.
Key Responsibilities
- Develop and own Lansweeper's global paid media strategy across search display programmatic paid social paid video ABM Referrals (Software Review Platforms) and other channels.
- Translate business goals into pipeline-generating paid programs ensuring alignment with the overarching marketing strategy.
- Define a comprehensive experimentation roadmap including budgeting for testing channel prioritization and A/B hypotheses.
- Oversee global budget forecasting allocation and pacing across all paid media channels.
- Guide conception-to-launch planning of digital campaigns ensuring optimal channel mix targeting and messaging.
- Establish and refine performance measurement frameworks including KPI governance dashboards attribution models and reporting cadence.
- Provide strategic insights and recommendations to marketing leadership on performance trends investment strategy and pipeline impact.
- Partner closely with content product marketing campaign owners and PLG to create high-performing messaging and creative assets.
- Stay ahead of industry trends platform evolutions and new technologies to maintain Lansweeper's competitive edge in digital advertising.
- Manage relationships with agencies platform partners and external vendors.
Key Requirements
Hard Skills
- 4+ years in paid media performance marketing or digital strategy with proven success in scaling campaigns across B2B environments; SaaS or agency experience preferred.
- Bachelor's degree in Marketing Digital Marketing Communications Business or a related field.
- Expert knowledge of SEA paid social programmatic buying retargeting and multi-channel campaign orchestration.
- Strong analytical capability with experience in KPI definition performance modelling reporting and attribution frameworks.
- Proficiency with analytics suite (Google Analytics Google Tag Manager Looker Studio) and advertising platforms such as Google Ads LinkedIn Ads Meta and programmatic DSPs.
- Experience overseeing budgets and optimizing ROI CPL and pipeline contribution.
- Familiarity with CRM and marketing automation (Salesforce Pardot)
- Relevant certifications that strengthen candidacy such as: Google Ads Certification Google Ads Professional Certification Google Analytics Certification Microsoft Advertising Certification Meta Blueprint Certification LinkedIn Marketing Solutions Certification Pardot / HubSpot Digital Marketing or Inbound Certification any recognized programmatic training (e.g. DV360)
Going for gold: (plus point but not mandatory)
- Experience with ABM platforms (6Sense N.Rich)
- Experience with DV360 Search360
- Experience with G2 marketing capabilities
- Experience with Google Cookie Consent Mode
Soft Skills
- Strategic thinker with the ability to translate insights into high-impact actions. AI paid trends
- Excellent communication and stakeholder-management skills able to influence cross-functional teams and senior leadership
- Strong organizational skills with the ability to manage multiple complex projects in a dynamic environment.
- Data-driven curious and proactive continually seeking opportunities for improvement
- High accountability problem-solving mindset and willingness to challenge the status quo.
Our Offer
- Competitive salary aligned with market benchmarks
- Benefits package adapted to local regulations
- Career growth and continuous learning opportunities
- Hybrid work model for employees near a Lansweeper office (minimum 2 days per week onsite).
- Collaborative global team environment across Europe and North America
Company Info
Lansweeper is the leader in Technology Asset Intelligence providing a single source of truth for complete visibility across IT OT and IoT assets - including software - across the entire technology estate. Since 2004 Lansweeper has empowered organizations to stay competitive with accurate actionable data that strengthens security drives strategic decisions and boosts operational efficiency.
Trusted by over 20000 customers - including CMA CGM Rentokil Fiskars Nestlé and Nvidia - Lansweeper serves enterprises governments financial institutions NGOs and universities worldwide.
Team Info
You will be part of our Center of Excellence Marketing Team reporting into our Global Growth Marketing Director.
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For US-only Applicants: Diversity Statement - Equal Employment Opportunity
It is Lansweeper's policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of and will not tolerate unlawful discrimination against any applicant or employee because of race color national origin or ancestry gender (including pregnancy childbirth or related medical conditions) gender identity age religion disability family care status veteran status marital status sexual orientation or any other basis protected by local state or federal laws
Top Skills
What the Team is Saying
What We Do
Managing a technology estate has never been a bigger challenge. Hardware software and users can be anywhere at any time making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’ CIO's CTO's IT managers ... have to make decisions that are often based on scattered out of date and incomplete data sources. How can you effectively manage the technology assets of an organization if you’re not 100% sure of what assets you have to manage in the first place? This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day. Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos locations and departments is essential. Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT centralized into one solution helping you gain an in-depth understanding of your entire IT estate. Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine yet key assignments such as network discovery inventory software distribution licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses support budgeting decisions and manage your IT cost-effectively with Lansweeper The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you? We don't over promise We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together we're writing our visionary story of ambition growth and top-notch tech.
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Employees engage in a combination of remote and on-site work.
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