Paid Search and Social Manager

Paid Search and Social Manager

Paid Search and Social Managers are the day-to-day focal point of the account.  They are expected to have a complete and unquestioned understanding of their assigned clients search initiatives and client’s overall business and marketing objectives.  The Paid Search and Social Manager is steward of the planning process and is expected to provide mid-level strategic recommendations to the Sr. Director of Search, sales and/or the client.  The position is usually supported by the Associate Paid Search Manager

Skills/Qualifications

• Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred 
• 3 years’ experience in the search digital space
• 2 + years’ hand on experience buying media through Google and Bing, proven track record of exceeding client’s goals
• Direct Response experience preferred but not required
• Strong analytical and project management skills
• Exceptional written and verbal communication skills
• Professional and advanced skills in excel – pivot tables, chart making, etc.

Duties:

• Provide recommendations on budget planning for renewals and new accounts based on the Google keyword and Matchcraft estimator tools
• Keyword analysis – build keyword lists, analyze search volume and make recommendations
• In-platform setup of paid search campaigns
• Text creative copywriting for paid search
• Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
• Maintain and track ROI and ad spend across all accounts on a monthly basis
• Keep up to date with best practices, bid management systems, keyword development tools and industry research
• Pull and analyze daily campaign reports
• Generate monthly reporting and performance insights that lead to gains against client business objectives
• Join and lead client kick off calls
• Training of associate search managers and oversight of their deliverables, inclusive of 1:1s
• Support CS Managers, Leads and Sellers on all search issues
• Interface weekly with platform reps for smooth planning, execution and optimization of campaigns
• Assist the senior team members with product roll outs and presentations 

Benefits:

• Competitive base plus bonus plan
• 3 Weeks PTO 
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K) 
• Company provided laptop
• Continuous training opportunities
• Fully remote opportunity 
• Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!

About Us

Townsquare Media Group is a diversified media, entertainment and digital marketing services company that owns and operates radio, digital and live event properties. The Company specializes in creating and distributing original entertainment, music and lifestyle content. Its assets include 318 radio stations and over 325 local companion websites in 65+ small to mid-sized markets, a national portfolio of music and entertainment digital properties reaching over 50 million US unique visitors monthly, including Taste of Country, XXL Mag, Diffuser.fm, Ultimate Classic Rock, Loudwire, TheFW, GuySpeed, ScreenCrush and PopCrush, approximately 550 live music and non-music events annually, and Seize the Deal, an E-commerce business. Additionally, Townsquare also operates Townsquare Cares, a non-profit organization that seeks to better the lives of troops and their families. 

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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