Paid Search Manager

Boston, MA

Why Choose Acrisure?

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry.  Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. 

At the core of our operating model is our technology: we’re building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. .

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you. 

The Role

As the Paid Search Manager, you will be responsible for developing and implementing paid search strategies to drive lead generation, optimize campaigns, and maximize ROI. This role requires a combination of analytical expertise, creative thinking, and a deep understanding of paid search platforms and industry best practices. You will play a critical role in driving our company's growth and success through effective paid search marketing.

Responsibilities:

• Proactively monitor and optimize campaigns, track and report on key performance indicators (KPIs), and provide actionable recommendations and insights for the business.
• Perform A/B testing and experimentation, such as incrementality testing, to drive continuous improvement and learnings.
• Research, select, and test keywords, ad copy, and landing pages to create best-in-class paid search campaigns.
• Build relationships with internal and external partners, including Acrisure’s data science, product, creative, and analytics teams, as well as our search platform contacts (e.g., Google).
• Conduct competitive analyses to identify opportunities and insights for campaign optimization and differentiation.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure effective campaign execution and optimization.

Skills and Qualifications:

• Bachelor's degree; MBA or advanced degree is a plus. Additional certifications in Google Ads or related platforms are preferred.
• 7+ years of experience in marketing and media strategy, preferably in a fast-paced and high-growth environment.
• Proven experience (4+ years) in managing paid search campaigns.
• Expertise in paid search platforms such as Google Ads, Bing Ads, and other search advertising platforms.
• Excellent analytical skills with the ability to analyze campaign data, identify trends, and derive actionable insights.
• Proficient in leveraging analytics tools (e.g., Google Analytics, Tableau, etc.) to track and measure campaign performance.
• Experience with keyword research, A/B testing, and optimization techniques to drive relevant traffic and maximize conversions.
• Up-to-date knowledge of industry trends, best practices, and algorithm updates in the paid search marketing space.
• Excellent communication skills and the ability to collaborate with cross-functional teams, vendors, and media partners to align strategies and drive results.
• Creative and strategic mindset with the ability to think outside the box.

• Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children’s Health at Helen DeVos Children’s Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.

https://www.acrisure.com/acrisureacastaffprivacynotice/

Academics & Certifications: Bachelors degree; MBA or advanced degree is a plus. Additional certifications in Google
Ads or related platforms are preferred.

Location: Must be willing and able to work in the Boston, MA office an average of 2 days a week or as business needs permit.

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