Paid Search (SEM) Senior Manager (B2B)

Company Description:

Merkle B2B is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

THIS IS A REMOTE OPPORTUNITY!

As an SEM Senior Manager, you will manage Paid Search campaigns for one of Merkle's clients. You will be the go-to SEM expert, lead daily client communication, and act as the central hub of collaboration across departments including senior level colleagues at Merkle and senior level business leaders at your client. You will lead a team of Analysts to meet your client's paid search goals. You will report into an SEM Director.

Responsibilities:

• Oversee and guide paid search program for an enterprise-level client
• Be the main contact for your client, third-party vendors, and internal departments for matters involving paid search.
• Develop and execute market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, risk/benefit analysis, and analyzing results to develop actionable insights.
• Translate objectives from your client into strategy and tactics for paid search campaigns.
• Manage daily campaign activities for paid search, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
• Employ analytical reasoning, data analysis, and problem solving skills
• Demonstrate thought leadership and professional communication skills by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and performance reports.
• Work with client teams to identify and understand business needs, campaign performance objectives, and opportunities to grow the relationship.
• Provide management and coaching of SEM Analysts - communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth. Manage performance evaluations and feedback.
• Monitor and shares industry news, online marketing trends, industry tools, and internal cross-team insights

Qualifications:

• 5+ years of Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search experience, preferably on the Agency side in the to e-Retail/CPG space
• Experience in Google Ads, and Microsoft Advertising (formerly Bing Ads).
• Professional presence and communication skills with ability to multiple task across multiple priorities
• Data analysis and problem solving skills; ability to draw conclusions and devise strategic recommendations based on findings
• Microsoft Excel skills: pivot tables, vlookups, and chart building.
• Additional SEM software skills a plus (e.g. SA360, Tableau, Hitwise)
• B.A./B.S. required

Additional Information:

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

The anticipated salary range for this position is $59K-$92K. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.