Paid Search Specialist

About us: 

SmartAsset is on a mission to help people get better Financial Advice. Our vision is to be the web’s go to resource for financial advice powering the largest marketplace connecting consumers with financial advisors and financial products.

We have raised $110 Million in Series D Funding, bringing our valuation to over $1 Billion to further fuel SmartAsset’s continued growth of its market defining SmartAdvisor platform. Today, SmartAsset reaches more than 100 million people each month through its personal finance content, custom tools and personalized calculators. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.

SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s.  

About the Team: 

The Performance Marketing team works on SmartAdvisor, a matching platform that connects individuals with vetted financial advisors. The team is agile, passionate, and collaborative, constantly coming up with new and innovative ways to meet business objectives. This role falls under the Search and Social portfolio and reports to the Senior Manager of Paid Search.

About the Job:

This role directly manages six to seven figure paid search lead generation initiatives (eg. Google and Microsoft (Bing) Ads) that drive tangible results for the business. With the Senior Manager of Paid Search and leadership, this person will participate in all aspects of search campaigns including research, planning, reporting, optimizing, and testing. The right candidate is a passionate, numbers-driven performance marketer who has an eye for detail, loves learning, and is always looking to test new ideas. 

Responsibilities:

• Own day-to-day operations on Google and Bing, including: creating, implementing, tracking, and optimizing campaigns to achieve lead volume and ROI goals
• Conduct external research and analyze internal data to inform new keyword, ad copy, bidding, testing, and landing page strategies to maximize relevancy and efficiency of campaigns
• Collaborate with Senior Manager of Paid Search and leadership on strategy and planning of entire paid search portfolio
• Work with other team members across marketing, data, tech, product, and sales to grow accounts and improve reporting/measurement
• Assist in daily, weekly, and monthly reporting, including data reviews for accuracy
• Proactively inform manager and leadership about performance and opportunities for tests
• Stay abreast of industry trends and best practices
• Strategize with account reps around newest testing and platform offerings
• Work remotely from anywhere in the continental US

Skills / Experience You Have: 

• 1-2 years of hands-on experience with paid search campaigns, preferably on Google and/or Bing
• Strong Excel skills
• Aptitude for rigorous quantitative testing and analysis
• Experience with analytics platforms (Google Analytics, Mixpanel, etc), and ability to report regularly and consistently on campaign metrics

Skills / Experience Preferred:

• Experience with direct response campaigns with precise KPIs
• Familiarity with A/B and multivariate experiments
• Excellent communication and presentation skills
• Basic understanding of tagging and tracking parameters for campaign measurement
• Ability to stay organized and manage/prioritize multiple projects simultaneously
• Be a results-oriented self-starter, and a clear and strategic thinker

Perks: 

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the US.
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available 
• Short-term and Long-term Disability
• FSA: Medical and Dependant Care 
• 401K - 3% match with immediate vesting
• Equity packages for each role
• Time Off:  PTO, 3 Month Paid Parental Leave,  Secondary Caregiver Leave
• EAP (Employee Assistance Program)
• Employee Resource Groups supporting our underrepresented communities
• Pet Insurance
• Home Office Stipend
• Health and Wellness Stipend
• Monthly Food Delivery Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].