Paid Social Buyer
Job Description
Here at CTC, we’re an agency of entrepreneurs. We know what it’s like to run an ecommerce business. Because we have. And still do.
Like our clients, we’ve taken 3am calls with overseas suppliers, haggled pennies off pick-and-pack fees, watched something grow and thrive against the odds.
Whether the client dreams of transforming the world or turning a profit, our success depends on their success.
At our core, CTC is a service provider; building brands across visitors, conversion rate, and lifetime value. Centered around our ecommerce growth formula, we tested on our own strategies and brands, to help scale what works.
Additionally, we’re a human service business. And our people are our product. We invest in them because they invest in our client's business. CTC is a fully remote company of creatives, data geeks, and leaders that expanding across the United States & Canada.
We truly believe careers are a catalyst for your future self — because we’re not just interested in who you are, but in who you want to be.
COLLABORATE | You are the expert at all things Meta. “Every way, on every day, in every play, count on me.” This has become a mantra at CTC, as we’ve learned that collaboration and clear communication are the foundation of effective teamwork. As our Paid Social Buyer, you’ll be working closely with DTC clients as the lead media strategist and also on larger ecommerce clients with members of your growth team. You will guide your clients and your team by analyzing historical data, identifying big picture trends and opportunities, and then using that data to build campaign structures using CTC best practices. Your curiosity and problem-solving nature will help you tremendously in this analysis! You will also work collaboratively with members of CTC to forecast a monthly budget plan for each client in relation to account goals and ideate conversion-focused creative direction based on historical account data. You’ll be responsible for providing expert written and verbal communication regarding new areas of opportunity to your team.
EXECUTE | Media buying is both an art and a science. You are continuously executing strategies on behalf of your clients, testing your hypotheses about why some structures, copy and creative work, and others don’t. You are always searching to improve, build, and chart out new paths to success for your clients. As our Paid Social Buyer you'll be responsible for writing compelling direct-response advertising copy, building out campaigns in Facebook Ads Manager, and ensuring all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts for direct-to-consumer brands. Attention to detail, proactive problem-solving, and data-driven decision-making are all essential characteristics in becoming a best-in-class social buyer at CTC. With every decision you make in your ad account, you will be looking for wins to scale, and analyzing your losses to create and execute on a better strategy moving forward.
ADAPT | “Use determination and ingenuity to push past barriers and achieve your goals.” In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve. As our Paid Social Buyer, you’ll combine data analysis and feedback from your team lead to develop strategic plans and tactical recommendations for targeting, messaging, and optimizing campaigns to meet KPIs. PSoBs continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcomes for their clients. You’ll also conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns. You incessantly investigate account performance and are constantly adapting strategy based on statistical outcomes in your accounts. You bring a proactive mindset to your accounts and can identify why your campaigns are winning, but more importantly why they’re not.
COMMUNICATE | You will be the primary point of contact for each of your clients. You’ll be managing your clients day-to-day expectations and building a roadmap for stability and success. You will be reporting wins and learnings to your clients on weekly calls as well as via Slack and email on a regular basis. Your goal will be to become a partner and guide for your client to achieve their long term dreams.
Success in Your Day to Day Looks Like
- Having full awareness of your ad accounts’ performance and spend pacing.
- Managing media buying across social platforms and optimizing toward client’s goals
- Creating and executing a full-funnel ad account strategy.
- Writing copy and building ads in a timely manner
- Providing regular feedback to your team on ad account performance.
- Providing excellent, clear, and timely feedback to clients through email, slack, and conference calls.
- Diving deep into ad accounts, building new ads, new audiences, and writing new messages in order to achieve better financial returns on ad spend.
- Brainstorming big ideas, campaigns, offers, and determining the best way to communicate to customers.
- Showing up every day with the mission in mind of growing and serving your clients and teammates in everything you do.
Success in Your First Three to Six Months Looks Like
- Having confidence in scaling and optimizing ad accounts and understanding of success as it relates to client needs.
- Working with your team to ideate creative concepts and new advertising campaigns based on past best-performing sales and promotions.
- Understand what is happening in accounts across the company as a whole and be able to apply these learnings to your own ad accounts. take full ownership over your ad accounts while managing up to 5 clients.
- Competency in utilizing advanced data analytics and reporting to provide meaningful and actionable insights.
- Seamlessly building ad account structures in line with CTC best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem solve and overcome most account issues that you encounter.
- Managing a full client roster (4.5 clients) and building great client relationships. This includes daily communication/updates as well as hitting set monthly KPI goals based on ROAS and spend.
- Collaborate with other CTC team members on optimization techniques and scaling strategies across ad accounts. You are always curious to learn more and understand that working together is almost always better than trying to solve difficult problems yourself.
WHAT YOU’LL BRING TO THE TABLE
- Bachelor's degree with a focus in Marketing or Business, or relevant experience, required | Expert knowledge of Facebook Ads Manager and Google Analytics (Google Analytics Individual Qualification Certification, a plus).
- Proven ability to plan, develop, execute, and optimize paid advertising campaigns for eCommerce brands with $40k+ in monthly spending (Facebook Blueprint Certification, a huge plus).
- Data-driven with a consumer-first focus. You have a track record of using analytics to provide strategic recommendations and drive growth.
- Solid understanding of marketing research and consumer psychology.
- Excellent communication skills and ability to collaborate effectively on a team.
- An ability to self-manage, juggle multiple projects and execute based on priority.
- Driven by details. You’re meticulous, thorough, and enjoy being precise.
- A desire to work in a fast-paced, high-pressure environment, while maintaining a calm demeanor and positive attitude.
- Understanding and awareness of what is going on in accounts at all times and ability to pinpoint potential problems and solutions.
- Time management and organizational skills. Ability to complete tasks in a time-efficient and effective manner.
- Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds).
- A desire to take calculated risks.
SALARY & BENEFITS- Salary range: $55,000 - $65,000 annually
- Bonus potential
- Unlimited PTO
- Health, Dental, & Vision Insurance
- 401k with match
- Employee Stock Ownership Plan
- WFH Office Set-up Stipend
- Phone & Internet Reimbursement
- Wellness Benefits
We’re storytellers, buyers, builders, designers, coaches, partners, leaders, entrepreneurs of our own lives, and in our hearts, we at the Common Thread Collective (CTC), are dreamers.
With an untraditional take on marketing, CTC is an ecommerce growth agency helping entrepreneurs achieve their dreams.
A job is a job is a job. At CTC we don’t hire you for a job. We believe careers are a catalyst for your future self — because we’re not just interested in who you are, but in who you want to be.
Come sell stuff online, tell stories, build websites, shape brands, create processes, scale accounts, and help fellow entrepreneurs turn their dreams into reality.
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC entrepreneurs:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where 80% of the company will be employee owned by 2023. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee.
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
Date Posted
05/27/2023
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