Paid Social Manager

The Paid Social Manager position is part of the digital marketing and advertising department. The incumbent should have a strong passion for digital media and paid social media marketing.

As a valued member of an experienced digital marketing team that designs, executes, measures, optimizes and leads development of marketing strategies across social media as well as other media channels, the ideal candidate will be expected to develop paid social media strategies, launch, and manage campaigns, and optimize performance. Utilizing research tools and concepts related both to social media marketing and the hospitality industry, the paid social media manager will be bringing forth new recommendations based on social trends, market research & campaign performance data. The paid social manager will mentor, train, and hold the social team accountable for performance, budgets and the timely execution of social initiatives that maximize results. The applicant should be resourceful and have a strategic mindset with analytical skills.

Essential Functions:

This position will support the Digital Media team and responsibilities include, but are not limited to:

1. Strategic planning, managing & optimizing the paid social media advertising campaigns on platforms such as:
   1. Facebook/Instagram
   2. Pinterest
   3. Snapchat
   4. LinkedIn
2. Experience managing multiple clients/brands with budgets ranging up to $100k+ monthly
3. Leadership experience mentoring, training and developing a team
4. Contribute to the recruiting, interviewing, and hiring of team members based on the needs of current accounts and planned growth
5. Work closely cross-channel with experts within search, display, and programmatic to ensure optimal allocation across channels
6. Build strong relationships with vendor partners, account services, creative and other internal departments
7. Compile performance reports, ensure data integrity and accuracy, and provide actionable insights from complex and diverse data sets and coherently communicating those insights internally and to clients
8. Assist with the paid social media planning and testing strategy creation, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience throughout their unique customer journey, including but not limited to audience targeting, creative, ad format, budgets etc
9. Understand Facebook tracking and measurement through Facebook Pixels and Event Manager, and have a basic knowledge of digital media measurement and multi-channel attribution
10. Budget pacing and management of overall budgets
11. Establish new projects & processes, grow client revenue, and contribute to new business development

Required Education and Experience:

1. BA or BS from accredited college or university (MBA a plus)
2. 3-4+ years of hands-on experience planning & executing Paid Social Media campaigns and familiarity with reporting and insights
3. 1+ years of leadership experience, including experience developing and mentoring a team
4. Facebook Business & Ad Manager experience
5. High proficiency with Excel, specifically with Pivot Tables and data analysis
6. Experience working remotely and willingness to balance working hours across multiple time zones

Preferred Education and Experience:

1. Digital and/or hospitality marketing experience is helpful, but not required
2. Blueprint certification a plus

Expected Competencies:

1. Highly motivated and willing to work closely within social team as well as cross-channel, with experts within search, display and programmatic, and cross-departments with accounts management, planning, creative etc
2. Able to problem solve, prioritize tasks, multitask, and manage time effectively
3. Detail-oriented with an analytical approach to achieving objectives
4. Exceptional communication skills – both written and presentation

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Position Type

This is a full-time position. 

Travel:

Some light travel within the local market may be required

Notice: Cendyn is currently working on becoming compliant with new regulations in Colorado. Until we are able to do so, this role cannot be performed in Colorado.