Performance Marketing Manager Paid Social

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators not admins by offering a range of business management tools including booking and scheduling marketing analytics payment processing and much more.

Over 100000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful intuitive platform with its vibrant distinguished brand GlossGenius is the ideal combination of a fintech SMB software and consumer company all in one.

About the Role

As the Performance Marketing Manager Paid Social you will own GlossGenius's two most critical paid social channels: Meta and TikTok. This is a high-impact hands-on role responsible for driving new customer acquisition growing our small-business audience and maximizing return on ad spend.

You will report to the Director of Paid Social and must be commutable to our NYC or SF office locations. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do 

• Own end-to-end strategy and execution for Meta and TikTok: campaign management ad launches performance reporting and optimization
• Architect and scale full-funnel campaign structures — prospecting retargeting and lead gen — with a relentless focus on CAC ROAS and LTV
• Build and run rigorous A/B and multivariate testing frameworks across creative audiences bidding strategies and landing pages
• Leverage AI tools (e.g. Motion Pencil Claude ChatGPT) to automate reporting accelerate creative iteration and reduce manual overhead — AI fluency is how this role operates not a bonus
• Own budget management pacing and forecasting ensuring optimal allocation across campaigns and segments
• Partner with Creative Marketing Ops and Data teams to develop high-performing ad concepts maintain pixel/CAPI health and support attribution modeling
• Stay ahead of platform updates and emerging ad formats proactively testing new features before they become industry standard

What We're Looking For

• 6+ years of hands-on paid social experience on Meta and TikTok with deep expertise in Ads Manager Advantage+ campaigns custom/lookalike audiences CAPI and bidding optimization
• Proven track record scaling performance campaigns in a B2B or B2SMB SaaS environment
• Demonstrated hands-on use of AI tools to meaningfully improve paid social performance
• Strong analytical skills with proficiency in reporting tools (Hex Looker Tableau Amplitude) and comfort working with large datasets
• Experience writing data-driven creative briefs for short-form video and static ad formats.
• Proven ability to manage $750K+/month budgets with precision
• Exceptional communication skills — able to translate complex data into clear narratives for executive and cross-functional stakeholders
• Experience marketing to SMB audiences or within vertical SaaS/fintech preferred
• Proficiency with SQL or other data querying tools preferred

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York California and Washington is between $145000-$170000 + target equity + benefits. The base salary offered is dependent upon many factors including skills experience location and education. The base pay range is subject to change and may be modified in the future. 

At GlossGenius we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product customers and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

What We Do

GlossGenius is one of the fastest growing solutions powering small business owners across the US in the beauty & wellness space with elegant vibrant and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions enabling tens of thousands of business owners to run their entire set of business operations every day.

Why Work With Us

We have product-market fit and a passionate customer base.The opportunities ahead are limitless. Our culture is empowering fast-paced and challenging. If you're seeking an intellectually curious workplace with space to learn and grow you're in the right place.

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