Performance Marketing Manager

You'll own paid acquisition at Vercel across Google Meta LinkedIn YouTube and emerging channels with one goal driving the work: scalable profitable customer acquisition for our self-serve and enterprise motions.

This role is built for an analytical AI-native growth marketer who cares about results testing velocity and scale. We want someone who has already wired AI into how they work building agents automations and workflows that let them operate like a much larger team. You'll bring operational rigor to how we launch and scale campaigns own the systems that make us faster and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution in close partnership with Product Marketing Lifecycle Creative Data and Marketing Operations so the right message reaches the right developer or buyer in the right channel.

• Paid acquisition end to end across Google Search and YouTube Meta LinkedIn and emerging channels driving signups activations and pipeline
• Multi-million-dollar annual paid media spend where you beat ROAS and CAC targets and lower CAC over time
• AI-driven operating leverage building agents automations and AI-assisted workflows that compress campaign turnaround and scale creative production
• Creative and audience testing where you systematically find (and sometimes design) winning creative and audience segments using AI to generate and iterate variants at high velocity
• Measurement and attribution building funnel reports and cohort analyses with Analytics and owning event-based tracking pixels and conversion APIs so the data stays clean
• Performance reporting where you surface actionable insights and clear recommendations to leadership on a regular cadence
• Cross-functional alignment with Product Marketing Demand Generation Lifecycle Creative and Marketing Operations on targeting messaging and down-funnel conversion

• 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS developer tools or consumer tech companies
• Demonstrated AI-native habits where you reach for AI by default and have built agents automations or workflows that changed how you operate (if you've automated parts of your own job that's a strong signal)
• Hands-on expertise with Meta Ads Google Search and YouTube and LinkedIn Ads with TikTok Ads or programmatic as a bonus
• A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals
• Fluency in data and analytics and storytelling with campaign data and testing and evaluating audience performance
• Strong copywriting instincts and taste in performance creative and ability to scale taste with AI
• Clear written and verbal communication that lands with both technical developers and enterprise buyers
• A bias for action - you can just ship things.

• Competitive compensation package including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role and a WFH budget for you to outfit your space as needed.

The San Francisco CA base pay range for this role is $150000 - $188000. Actual salary will be based on job-related skills experience and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits equity-based compensation and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race religion color gender expression or identity sexual orientation national origin citizenship age marital status veteran status disability status or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions even if they don't necessarily check every box on the job description.

What We Do

From solo developers building their first app to large enterprise teams if it needs to be fast reliable and beautifully built it runs on Vercel. Our platform powers millions of deployments a day. We started with a simple belief: the web should be fast for everyone everywhere. That belief became Next.js. Then a platform. Then the infrastructure layer for the AI-native web.We are backed by the amazing team at Accel and CRV and we're headquartered in San Francisco.