Performance Media Buyer

Home to the iconic Ask.com website and headquartered in Oakland’s thriving downtown, Ask Media Group is a collection of websites that help curious people find the information they need. Our growing portfolio of websites helps our users discover everything from bathrobes to tax forms, and we thrive on the challenge of developing a wide variety of sites that address everyday questions, no matter how large or small. Our team knows how to not only create but profitably grow digital properties to meaningful scale, touching the lives of millions of people each day. AMG is owned and operated by IAC (NASDAQ: IAC).

The Opportunity

Ask Media Group is looking for a Performance Media Buyer who thrives in a fast paced, data driven environment to join us and help drive profitability for the business. The ad platform team that you’ll be a part of will be responsible for acquiring ROI positive traffic to AMG and its properties via social, native and display marketing platforms. The person in this role will support our search monetized content marketing efforts by curating highly relevant keyword terms to drive performance and ROAS. 

What you’ll do:

As part of the performance marketing team, you will be responsible for the media buying & profit management by determining the best set of keywords to display to the right user at the right time, on the right content. This is inclusive of using manual and automated means to drive the highest expected value while ensuring best practices (both industry wide and internal) are followed. You’ll collaborate with team members to develop strategies, scale new campaigns, and optimize existing campaign performance.

What we’re looking for:

• 5+ years social / native media buying experience (S2C, S2S, D2S, etc.)
• Extensive hands-on experience with native and social marketing platforms including Facebook, Google Ads (Display)/GDN, Taboola and Outbrain
• In-depth knowledge of display marketing fundamentals including targeting options and critical dimensions for measuring success (i.e.: device, demographics, etc.)
• Deep understanding of search arbitrage, monetary and action-based signals that drive predictive modeling
• Google, Bing & Yahoo demand profiles should be second nature
• Advanced experience in Excel and business intelligence tools such as Looker and Data Studio
• Experience optimizing for buy-side KPIs like tCPA, and tROAS
• Manual testing experience that eventually leads to automation
• Excellent communication and collaboration skills

Company Culture

As an organization, we value transparency, collaboration, learning, and collegiality. We are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.

Salary & Benefits

The salary range for this position is $80,000 - $100,000 annually in addition to a commission plan paid monthly. Average annual commission earnings are $20,000. Note that the base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group’s total compensation package for employees.

In addition, Ask Media Group provides a variety of benefits to employees, including a remote work model, flexible paid time off for salaried employees, health insurance coverage, life and disability insurance, a generous 401K employer matching program, tuition reimbursement, charity gift matching, free Care.com membership + subsidized rates for childcare, pet insurance, and more.

Additional Information

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.