PR Specialist, US Media Relations

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We’re expanding our team in order to deliver the best-in-market engagement and products for our growing community. 

Reporting to the US Public Relations team, you’ll be contributing to build a world-class press office by building and maintaining media relations with top lifestyle, fashion, entertainment media as well as supporting the US PR team in crafting different media angles and campaigns for outreach..

Job Description

• Work in tandem with other media relations colleagues on media pitching with the goal of generating media coverage, in a fast-paced organization with multiple pitches per month aimed at various media verticals
• Stronger focus on fashion, lifestyle and entertainment media
• Research and create media lists using industry-leading tools, matching the right pitches with editors who are likely to be interested in the content
• Creating strategies to identify strategically important editors in different media verticals and build strong relationships with them, making sure they keep CASETiFY as a top of mind brand in the US lifestyle landscape
• Contribute to crafting creative pitches unique to your media types by partnering with external experts and spokespeople, considering the likelihood of coverage
• Support the US PR team in other organizational tasks as required

Job Requirements

• 2+ years of agency or in-house experience in roles that require pitching stories to the media
• Strong understanding of the lifestyle and fashion media landscape, but with enough flexibility to pitch other media verticals when needed, ranging from general news to gaming or NFT media
• Strong sense of Public Relations rep, able to provide a friendly connection to the media in exciting moments as well as challenging situations
• Ability to travel countrywide 2-3 times per year to conduct media deskside meetings, press dinners or launch events in order to maintain top media relationships