Principal Engagement Manager

In this hybrid role based at our Chicago Headquarters you will own and elevate end-to-end member engagement across the consumer product portfolio including deposits such as checking savings CDs/money market credit cards (aligned under deposits lifecycle strategy) and Consumer Lending such as personal auto mortgage/HELOC. Set the engagement vision and multi-quarter roadmap identify and size opportunities through data and member insights and drive cross-functional execution across product marketing/CRM digital analytics operations and risk/compliance. Accountable for measurable improvements in conversion and activation (e.g. account opening/origination completion funding card activation) usage and servicing adoption retention/renewal and cross-sell ensure controls and performance. This is an ideal opportunity for a hands-on product leader who enjoys influencing teams to turn vision into impact.

Essential Responsibilities

• Set engagement strategy and multi-quarter roadmap for consumer products such as deposits cards and lending translate portfolio goals and member needs into prioritized initiatives with clear hypotheses and expected value
• Architect lifecycle journeys across acquisition account opening origination onboarding activation (funding direct deposit card set-up/activation) servicing adoption retention renewal and win-back across digital and assisted channels
• Lead segmentation targeting and offer/content strategy with marketing and CRM (email push SMS in-app) ensure messaging is consistent compliant and optimized for conversion and engagement
• Partner with digital engineering and UX to reduce friction and improve in-product guidance across product experiences (e.g. funding bill pay card activation application status payments self-service options)
• Identify and prioritize growth opportunities using funnel and cohort analysis behavioral segmentation and member insights (qual + quant) with clear impact sizing and trade-offs across the portfolio
• Define and govern KPI frameworks and performance narratives for key outcomes (e.g. application/account opening completion approval-to-funding direct deposit adoption card activation/spend digital servicing usage retention/renewal) and deliver executive-ready readouts
• Own test-and-learn design experiments partner on measurement approach document learnings and scale proven tactics across products and channels
• Drive complex cross-functional delivery such as requirements dependencies timelines launch readiness influencing priorities without direct authority
• Partner with risk compliance and legal to ensure controls disclosures and approvals are in place. Identify and mitigate engagement and offer risks
• Partner with servicing operations and complaints teams to close experience gaps by using root-cause insights to reduce avoidable contacts and improve member outcomes

Education & Years of Experience

• Minimum - 4 Year Bachelors Degree in Business Marketing Analytics Finance or related
• Minimum - 8 Years of Product engagement/growth lifecycle marketing digital product CRM or customer/member or related

In Lieu of Education

• 12 Years of Product engagement/growth lifecycle marketing digital product CRM or customer/member or related

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎ $106500.00 to $182600.00‎ Annually. Actual compensation will be determined using factors such as experience skills & knowledge. 

‎Benefits: Alliant provides a benefits package including health care vision dental and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays 
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours and job status such as regular full-time regular part-time or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives. 

The responsibilities listed do not contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this position. Duties responsibilities and activities may change at any time with or without notice.

What We Do

Alliant is unlike any other financial institution — a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members employees and communities. With 90 years of history and more than $19 billion in assets Alliant Credit Union is the largest credit union in Illinois and one of the largest in the U.S. Our industry-leading financial products seamless digital experiences and exceptional customer service make banking simpler for our 900000+ members. Fully digital fully human and full of possibility we work to provide our members with experiences that redefine the financial industry challenge the status quo and unleash brilliance.

Why Work With Us

Our employees enjoy a hybrid schedule allowing for flexible remote work and purpose-driven outcome-focused onsite opportunities. Driven by Alliant's guiding principles and values employees across all teams build together to provide our members with industry-leading financial products seamless digital experiences & exceptional customer service.

Gallery