Principal Product Manager Marketing Technology

We’re looking for a strategic hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI.

This is a high-impact role at the center of SoFi’s growth engine responsible for driving member acquisition engagement and retention in support of our mission to help people get their money right. You won’t just build tools - you’ll reimagine how modern marketing works using AI to automate personalize and scale experiences in ways that weren’t previously possible.

You’ll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create optimize and orchestrate campaigns at scale—unlocking step-function improvements in growth efficiency.

We’re looking for someone who sets bold direction moves with urgency and drives outcomes. You’ll act as a strong customer advocate while influencing across the company to deliver cohesive high-quality experiences.

This role is deeply cross-functional. You’ll partner closely with engineering marketing data science design operations finance risk legal and executive leadership to translate strategy into execution—bridging business goals with technical innovation to drive durable profitable growth.

• Define and own the vision strategy and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI
• Lead the shift to AI-powered marketing: automating campaign creation optimizing decisioning and delivering real-time personalization at scale
• Identify where to build vs. buy shaping a modern flexible and cost-efficient MarTech stack
• Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed efficiency and member experience
• Own and drive a multi-year roadmap translating vision into shipped products with measurable business impact
• Partner cross-functionally to align on priorities execute against goals and deliver end-to-end experiences
• Communicate strategy progress and insights to stakeholders at all levels including executive leadership

• Bachelor’s degree in a technical field or equivalent experience
• 7–10 years of product management experience ideally in MarTech or AdTech
• Proven track record of building and scaling complex cross-functional platforms
• Experience leveraging AI to drive product innovation and business outcomes
• Operator mindset: able to set strategy and execute in ambiguous fast-moving environments
• Strong cross-functional leadership and influencing skills
• Excellent communication and executive presence
• Data-driven decision making and strong analytical instincts
• Deep customer empathy—you consistently advocate for what’s best for the user 

What We Do

SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete but can come together to create something truly unconventional in the world. For the last eight years we’ve been charting this new path forward. We call it The SoFi Way. At SoFi we don’t just talk about culture: we live it. The SoFi Way is how we show up every day how we make decisions and how we build for our members clients and each other.

Why Work With Us

Together with our members we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront.

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