Principal, Social Media and Communications Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Principal, Social Media and Communications Lead in United States.

This role is responsible for defining and amplifying the voice of a fast-growing technology brand across key social and digital channels.
You will lead the strategy and execution of social media communications, shaping narrative direction and ensuring consistent, high-impact messaging across platforms.
The position blends storytelling, community engagement, and data-driven optimization to build visibility and credibility within a highly technical audience.
You will create and distribute original content across channels such as LinkedIn, X, Reddit, and other emerging platforms, driving both engagement and brand authority.
This is a senior individual contributor role operating at the intersection of marketing, communications, and developer-focused technology ecosystems.
You will collaborate closely with executive leadership and cross-functional teams to align messaging with product, community, and business priorities.
The environment is fast-paced, highly technical, and focused on building trusted thought leadership in a competitive B2B space.

• Develop and own the overall social media and communications strategy, including narrative frameworks, messaging pillars, and executive positioning.
• Manage day-to-day social presence across LinkedIn, X, Reddit, and other relevant platforms, ensuring consistent brand voice and engagement.
• Create and maintain a content calendar aligned with product launches, events, campaigns, and community initiatives.
• Write high-quality, platform-specific content that resonates with technical and business audiences while maintaining brand authenticity.
• Monitor online conversations, engage with communities, and identify opportunities to amplify brand presence in relevant discussions.
• Analyze social performance metrics and use insights to continuously optimize content strategy, format experimentation, and audience growth.
• Coordinate cross-functional collaboration to support social amplification for events, product releases, and strategic announcements.
• Lead employee advocacy initiatives and help scale internal engagement with external communications efforts.

Requirements:

• 5+ years of experience in social media, communications, or content strategy, ideally within B2B technology, developer tools, or infrastructure environments.
• Proven ability to craft compelling copy and adapt tone across multiple platforms while maintaining a consistent brand voice.
• Strong understanding of technical subject matter and ability to communicate effectively with engineering or developer audiences.
• Experience managing social analytics tools (e.g., Sprout Social, Hootsuite, or native platform analytics) and using data to guide strategy.
• Demonstrated success in growing and engaging online communities across multiple social platforms.
• Strong cross-functional collaboration and stakeholder management skills.
• Excellent written and verbal communication skills with a strong editorial instinct.
• Familiarity with data infrastructure, open-source ecosystems, or developer communities is a strong plus.

Benefits:

• Competitive salary ranging from $122,000 to $143,000 USD depending on location and experience.
• Equity compensation as part of a comprehensive total rewards package.
• Medical, dental, and vision insurance coverage.
• Remote-first flexibility within eligible U.S. states.
• Employee wellness programs and work-from-home support stipends.
• Flexible PTO and paid holidays.
• Opportunities for professional growth in a fast-scaling, globally distributed tech environment.
• Inclusive, people-first culture focused on transparency, trust, and collaboration.