Principal UX Researcher - US Remote

Our Team:
Vista is transforming to become the go-to partner that helps small businesses design and market their services at every point along their journey. By providing a spectrum of design and marketing help - from the tools to create designs from scratch to the resources they need to get the right designs created for them - we're becoming the expert design and marketing partner for small businesses. This transformation requires a global team of UXers adept at crafting the right tools, content, and experiences to help our customers bring their visions to life. This is where you come in.

What You Will Do:
At Vista, we are assembling a high-caliber UX research team dedicated to driving significant impacts across business, design, and product domains on a global scale. Our research team's global structure provides ongoing opportunities to learn from and collaborate with leading researchers in various sectors, regions, and digital products.
The DIY team is responsible for building, testing, and iteratively launching an intuitive and personalized 'one-stop-shop' editing solution for print and digital products, leveraging a componentized editor platform.
Work with teams to identify, plan, and conduct studies that will drive world-class design solutions. Methods may include usability studies, card sorting, field studies, cognitive walkthroughs, contextual inquiry, participatory design, and other activities selected to meet specific research goals.

• Research Planning & Implementation
• Prepare and conduct studies using diverse methodologies, ensuring alignment with project goals and stakeholder expectations.
• Develop comprehensive project and study plans, including moderator's guides, to optimize research effectiveness.
• Data Analysis & Reporting
• Analyze data post-study and compile research reports/presentations for review with teams and stakeholders.
• Collaborate with the Product Design team to build knowledge, research best practices, and maintain user expectation awareness.
• Team Collaboration & Development
• Engage in observation, note-taking, and analysis as required; facilitate approved studies.
• Mentor team members and provide guidance on best research practices and user-centric design principles.

Your Qualifications:
At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• A minimum of 8+ years of experience in the user experience or consumer research field where user research is a core activity.
• Creation and administration of qualitative studies include focus groups, card sorting, contextual inquiry, usability studies, and co-discovery.
• Familiarity with testing tools such as usertesting.com and Optimal Workshop
• Collection and crystallization of user attributes and needs
• Familiarity with design and prototyping tools and technologies is a plus.
• Must possess excellent interpersonal, communication, and persuasion skills.
• Strong analytical and critical thinking skills
• Comfortable with a fast-paced work environment and responsibilities for multiple projects at any given time

Nice to Have:

• Master's degree in Human Factors, Experimental/Cognitive Psychology, HCI, or related field and/or commensurate experience
• Experience working with Empowered teams

Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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