Job Description
- Oversee a rolling 6-24 month pipeline of new products within your categories to launch within your local market.
- Partnering with Regional Product Development to provide inputs and suggestions for improvement through consumer centric validation of collateral
- Developing and maintaining channel management strategy within a product family
- Partnering with the Regional team create consumer-centric product collateral, including instruction manuals and informational stickers
- Communicate and present new product launches to the local sales team and retailers – excite retailers about the new product launches to gain buy in for upcoming product launches
- Deep dive on GFK data in your local market to identify opportunities and gain market knowledge - providing clear POV on market needs, gaps in market, and desirable areas to invest in innovation for future roadmapping
- Support with the creation of the business case to identify need and opportunity for NPD in your local market ensuring your market
- Plan SKU extension strategy and kick off for promo periods to create a consolidated launch – colours, configs, exclusive models, etc
- Hands-on validation, both regionally and locally within the support markets, using the proven SN methodologies that gain internal confidence and support product readiness
- Working with the Regional Hub team manage the product exit planning and replacement strategy with the local sales management teams
- With the Regional Hub teams drive and enable swift decision making —provide clear direction to the teams to empower decisions be made among peers within working programs
- Be an advocate for your local market, and connect the dots to your cross functional team mates to deliver success in your market
- Serve as a thought-leader in product launch alongside critical sales and brand marketing leaders – ensure that the “triad” of product, marketing, and sales execution comes together for every new launch.
- Be the technical expert for the country marketing team to translate product into the marketing sizzle for the retailer and beyond
- Must represent the local voice of the consumer and hold consumer experience above all else.
- Set priorities and keep momentum going on a mix of projects and project timelines. Respond quickly to shifting priorities without losing sight of longer-range projects and goals
- Hold cross-functional engagement sessions and encourage “new” thinking and ways to iteratively improve
- 6+ years of related Product Development Management experience with global market presence
- BS in Engineering or related discipline, Master’s or Advanced Degree a plus
- Extensive experience leading consumer-centered innovation projects
- A “100% on” consumer-first perspective when it comes to introducing new products/processes or improving current products
- Intuition on what consumers want and what works in the marketplace
- Ability to lead a dynamic, fast paced, deadline driven team
- Highly-effective communication skills – both written (presentation/email) and in-person (ability to host succinct, effective conversations that solve problems and ability to make effective presentations to all levels of management)
- A desire to learn and grow in a passionate environment
- Analytical and quantitative skills; experience using hard data and metrics to back up assumptions and develop business cases
- Respect and understanding of other disciplines; including Industrial Design, User Experience, Electronics, Quality and Manufacturing
- Ability to travel
Date Posted
03/01/2023
Views
6
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