Product Manager

Job Title: Product Manager

Location: Remote (US-Only)

About InMarket

Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. 

InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Marketing Platform at the 2021 MarTech Breakthrough Awards and best Location Platform at the 2020 Digiday Technology Awards. InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.

Job Description

We are currently seeking a Product Manager who will be focusing on our Audiences product line. The ideal candidate for this opportunity will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. You’re a highly skilled market analyst with a proven ability to strategize the full lifecycle of product production — from conception through release. You may already be a confident leader who has experience guiding cross-functional teams in the successful creation of products that improve consumer experience and grow market share.

Responsibilities and Duties

• Development and execution of the product roadmap for InMarket’s Audience Generator product by collaborating with cross-functional teams from engineering, sales, marketing, and operations
• Work closely with key stakeholders to launch, market, and support new products or features
• Leverage customer feedback, market trends, and data to align and prioritize product roadmap with market and revenue opportunity
• Evangelize product ideas with core internal stakeholders and external customers
• Develop a strong understanding of the technology and products of the full InMarket portfolio, working with cross-organizational product and tech teams to build unique value for customers
• Identify key opportunities to connect InMarket’s Audience Generator to the rest of the InMarket product suite
• Build strong visualization tools and intuitive user interfaces that simplify, delight, and enhance the customer experience
• Support sales teams in pre-sales technical and product discussions, as well as in growing strategic accounts
• Partner with engineering to communicate product requirements, solve technical and customer challenges, and drive successful sprints
• Manage vendor and partner relationships as necessary to support the product and future roadmap
• Provide oversight into the financial performance of the Audience Generator product through price setting, cross-product bundles, and cost management

Qualifications

Basic

• 3+ years of product management experience, preferably with an emphasis on building online platforms for customers to engage and execute self-service tasks
• 3+ years working in adtech with experience in digital media advertising and understanding of the campaign lifecycle
• Foundational knowledge of the programmatic ecosystem ranging from supply partners, ad serving platforms, DSPs and SSPs
• Strong understanding of the pricing, packaging, and services within the programmatic landscape
• Proficient in competitive assessments and positioning, product planning, sales training, and customer presentations 
• Passionate about thinking big and creatively to differentiate in the market and grow the business
• Strong iterative test-and-learn mindset to product development
• Ability to effectively communicate with both technical and non-technical people
• Data-driven approach to business and product decisions

Preferred

• Previous experience working with Digital Platform focusing in UX/UI design, user onboarding/retention, and continual improvement
• Experience working with Look-aLike Modeling Expansion & Cross-Device Mapping
• Functional technical understanding of web technologies and application programming interfaces (APIs) 

Benefits Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (Within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Generous Paid Parental Leave

inMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.