Product Marketer, IBM Consulting

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We are currently seeking a passionate Product Marketer to join our IBM Consulting Cybersecurity Services team. IBM Consulting is a leading business consulting firm operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies.

Product Marketers work to establish and highlight how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
In this role you will work closely with our marketing team consulting team clients and partners to develop and execute comprehensive multi-channel marketing programs that drive the success of our cybersecurity services and support for integration with our software products in our target client accounts.

• Participate in interlocks with Consulting leaders assessing the readiness timing and roll out of market entry points within our consulting portfolios.
• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem).
• Support the creation of compelling full funnel marketing content and sales collateral including thought leadership content videos sales materials webinars blog posts presentations client case studies demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor analyze and report on marketing performance and adjust strategies as needed
• Act as a project manager aligning work to a plan and communicating and collaborating across your team to deliver
• Stay current on industry trends market conditions and competitor activities applying insights to inform marketing strategies

This is a Hybrid role attendance to the office will be required only 3 times per week. CC_

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Required Technical and Professional Expertise

• Bachelor’s degree in Marketing Business Communications or a related field.
• Experience in product marketing preferably in a B2B environment.
• Experience supporting the development and execution of successful product marketing plans.
• Strong communication and writing with the ability to distill complex ideas into clear and compelling messaging.
• Analytical and problem-solving skills with the ability to draw insights from data

Preferred Technical and Professional Expertise

• Experience developing audience strategies (e.g. understanding and prioritizing potential audiences based on key behaviors/characteristics)
• Client experience design & measurement (e.g. using technology to measure and improve the customer experience and translate data into meaningful actions)