Product Marketing Director - P2P (Products)

• Conduct market research and competitive analysis to identify key trends, opportunities, and challenges in the P2P trading landscape for specific regions.
• Collaborate with Community teams to develop and nurture local OKX P2P communities, fostering engagement, education, and user loyalty to drive user base expansion and increase trading volume.
• Create compelling product messaging and value propositions that resonate with the local target audience and align with the OKX brand.
• Analyze campaign performance and key marketing metrics to evaluate the effectiveness of marketing initiatives and optimize future strategies.
• Stay up-to-date with industry trends, competitor activities, and regulatory developments related to P2P trading and cryptocurrencies in target markets.

• Proven experience (8+ years) in product marketing or related roles.
• Experience in the crypto industry. Fintech and marketplace experience are a plus.
• Deep understanding of marketplace dynamics and promotions to drive growth.
• Experience growing and nurturing communities, with a strong track record of community engagement and growth.
• Strong analytical skills to conduct market research, competitive analysis, and customer experience evaluations.
• Experience activating key marketing channels such as PR, social media, community, email, push, and events.

Nice to Haves:

• Excellent written and verbal communication skills with the ability to create compelling product messaging and collaborate effectively with cross-functional teams.
• Proficiency in using marketing analytics tools and CRM systems to gather insights and measure campaign performance.
• Self-motivated, proactive, and able to work independently with minimal supervision.
• Passion for cryptocurrencies, blockchain technology, and decentralized finance (DeFi).