Product Marketing Manager

Product Marketing Manager

Description

Product Marketing Manager at Trimble Viewpoint is a full-time position that will be based in our Portland, Oregon headquarters. This role focuses on a variety of products and solutions within Trimble Construction One. Trimble Construction One is a connected, cloud-based construction management platform that drives productivity, efficiency and accuracy at each phase of the construction project lifecycle. Using data from all phases of construction, Trimble Construction One connects teams with real time information that shows true project costs and resource allocation so they get the right information at the right time to make the right decisions.

Leading product marketing research both qualitative and quantitative across persona research, win and loss analysis, evaluating key pain points of buyer personas. Helping other Product Marketing Managers develop research paths and coordination across the team on analysis. Capable of creating dashboards for internal executive consumption on key initiatives. Strong organizational and communication skills required.

Essential Duties & Responsibilities

• Responsible for the development of marketing content and customer research tools, techniques and reporting

• Lead new product launches in the go-to-market process, coordinate new feature introduction communications and messaging for customer awareness to drive user growth.

• Market intelligence-be the expert on our buyers, who they are, how they buy and their key buying criteria.

• Understand the competitive landscape-be an expert on our competition and how they are positioned.

• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.

• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

• Analyze market data and trends to provide technology, product, packaging and business insights to support executive decision-making.

• Assist with gathering competitive data to aid better product positioning and sales intelligence

• Engage in the creative process for marketing collateral, presentations, website content, videos and client case studies.

• Coordinate with leaders across the business in a collaborative manner and comfortable juggling many priorities and can establish priorities for other stakeholders.

Qualifications

• Self-starter, tech-savvy, comfortable with leadership in a collaborative setting

• Strong interpersonal and communication skills

• Undergraduate Marketing or Business degree preferred

• Capable of developing seller facing enablement and marketing content

• Strong research and analytical abilities of the competition

• Ability to clearly and effectively communicate and sell ideas and actionable solutions to internal and (sometimes) external stakeholders

• Comfortable in multi-tasking and managing multiple projects

• Strong working knowledge of Google Office Products, Excel and PowerPoint required

• B2B Marketing related job experience is preferred

• Enterprise Software (ERP and Salesforce) or construction experience a plus

• Demo video editing experience in Camtasia

• Seismic Sales Enablement software experience a plus

Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D