Product Marketing Manager

Correlation One helps organizations develop the workforce data literacy and fluency to drive inhouse data transformations and make the most of their technology investments. Companies need data talent to power growth, but there are many blockers to talent development. These obstacles range from structural inequities that have held certain groups back to a dearth of affordable, high-quality, career readiness training.

To meet those needs, we deliver innovative custom training solutions designed to upskill or reskill workforces. Our award-winning stateside data training programs — including Data Science for All (DS4A) — have expanded to support governments in South America and the Middle East who are investing in data literacy today to fill job opportunities in tomorrow's data economy.

Our programs are offered 100% free to learners, thanks to partnerships with some of the world’s most distinguished brands (Amazon, Johnson & Johnson, and SoftBank), corporations that recognize the urgent need to access, develop, and train talent to power data-driven businesses responsibly, ethically, and at scale.

We are seeking a hands-on product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you're an experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, we’d love to hear from you. This critical role sits at the intersection of our Sales, Marketing, and Product teams, as well as our customers and prospects.

• Internally educate and define product marketing within the business.
• Guide teams towards finishing projects and campaigns as a project owner.
• Work end-to-end on go-to-market assets, messaging, and positioning.
• Collaborate with the commercial team, product organization, and others to drive measurable business outcomes.
• Establish relationships with customers and subject matter experts which inform your strategies and plans.

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors, and serve as an internal champion of those systems.
• Content Development – Conceptualize and craft educational product and solution content for a variety of platforms.
• Market, customer, and competitive analysis - Be the authority on the customer, industry trends, and the other industry players.
• Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral.
• Evangelism – Serve as one of the company’s spokespersons and be known as a go-to product expert.

• BA / BS (MBA Preferred).
• Experience bringing products and solutions to market for B2B audiences within the data transformation, data science, or human resources functions.
• Prior experience in edtech or similar industries is highly preferred.
• 7+ years experience constructing and executing marketing plans encompassing strategy, customer research, competitive analysis, launches, product requirements, messaging, pricing, etc.
• 5+ years experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
• Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

• Competitive salary
• Medical, dental, vision insurance coverage & OneMedical membership for employees and family members
• Retirement plan (401K)
• 15 days of Paid Time Off (PTO) per year (increases with tenure)
• 9 company-paid US holidays
• Official company-wide holiday for the last week of the calendar year (on top of regular PTO)
• Access to free data skills training through our programs
• Be part of a company culture that empowers individuals and embraces diversity through its core mission