Product Marketing Manager

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Zello is a voice-first communication platform powered by our industry-leading push-to-talk technology to improve collaboration and productivity for desk-less workers. With over 175+ million users we’re the #1 rated push-to-talk app in the world delivering 9 billion (yes with a B) messages a month. 

At Zello our company values are at the heart of what we do everyday. We’re proud to serve the frontline we’re privileged to connect people in times of crisis across the globe and we’re honored to support first responders.

And this is where you come in.

We’re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You’ll build the messaging proof and ROI narrative that helps Sales and Partners win more often and expand faster—especially in our three priority segments.

This is a highly cross-functional role at the center of our enterprise motion. You’ll work day-to-day with Enterprise Sales BDR/ABM Partnerships Customer Success and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate.

Collaborate with team around vertical positioning (Retail Hard Hats Aviation)

• Define ICPs personas value propositions and competitive differentiation by vertical

• Translate customer pain points into crisp credible enterprise messaging

• Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me" "why Zello" and "why now" story for executive audiences

Build “vertical deal kits” that improve win rate

• Create and continuously improve: vertical sales decks 1-pagers discovery guides objection handling competitive talk tracks

• Build ROI inputs and business case templates that help champions sell internally

• Partner with Sales leadership to ensure assets are used not just produced

• Design centralized reporting to monitor win rate and health of campaigns

Proof and credibility collaboration

• Develop enterprise-ready proof: case studies quantified outcomes security/compliance FAQs reference stories

• Work with Customer Marketing to operationalize references and proof in late-stage deals

Be the market and competitive voice

• Run lightweight competitive and market intel: competitor positioning pricing packaging insights feature claims and “why we win/lose” analysis

• Establish win/loss feedback loops and incorporate learnings into messaging and enablement

Execute go-to-market strategy for new and existing product features from beta through general availability

• Define feature positioning target audiences and messaging frameworks that clearly articulate customer value and business impact

• Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators

• Partner closely with Product Sales Enablement and Marketing to plan and execute launches (internal and external)

Within 90 days you will:

• Increase asset adoption in late-stage deals (e.g. vertical deck and ROI/business case used in a meaningful share of late-stage opportunities)

• Improve win rate and/or late-stage conversion for deals where PMM assets are used

• Increase partner + sales confidence through measurable enablement outcomes

Ongoing KPIs may include:

• Win rate lift or stage conversion improvement for opportunities using PMM assets

• Adoption rate of key assets (decks ROI/business case template battlecards) in CRM

• Sales readiness score (quarterly) and enablement attendance/feedback

• Velocity improvements in late-stage opportunities supported by proof/ROI tools

• 3-5 years in Product Marketing Solutions Marketing or GTM Enablement for B2B SaaS

• Strong experience building sales enablement that impacts pipeline outcomes (not just content production)

• Comfort working with enterprise sales teams pipelines and deal stages. Sales Team Product Customer Success Sales Engineering and RevOps.

• Ability to craft ROI narratives and business cases (finance-friendly champion-friendly)

• Strong writing and messaging chops; you can turn complex product value into clear customer language

• AI-native: you routinely use AI to research draft iterate and scale GTM deliverables; you can design AI-assisted workflows (e.g. asset generation competitive monitoring enablement personalization) with strong quality control

• Familiarity working with analyst organizations like Gartner and Forrester

• Vertical experience in retail operations field services/construction aviation logistics or frontline/workforce communications

• Experience with partner enablement and channel motions

• Familiarity with voice communications mobility device ecosystems or security/compliance messaging

• Highly collaborative; thrives in weekly cadence with Sales/ABM/BDR

• Fast iteration mindset (ship learn improve)

• Data-informed but also strong qualitative instincts from customer and sales conversations

We hire for potential passion for our mission and a knack for solving difficult problems over checking every qualification box. We have competitive pay equity with significant upside and intentionally design our benefits to encourage healthy and well-balanced employees flexible schedules and time off. We even offer a sabbatical after every five years of service so you’re able to pursue and enjoy what matters most to you. And of course we wouldn’t be a technology company without a ping-pong table and free snacks in our break room. Join us!

Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
All Zello personnel are required to comply with defined security privacy and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.

What We Do

We started as a company that turned phones into walkie-talkies. Today we modernize instant voice communication with our industry-leading push-to-talk technology to help mobile workers meet quickly changing urgent real-world challenges. We have the highest-rated walkie-talkie app with over 8 billion messages sent per month and 170 million users in industries such as transportation retail construction hospitality healthcare and more. We’re proud to serve frontline workers we’re privileged to connect people in times of crisis across the globe and we’re honored to support first responders. As demand for our app continues to rise we’ve evolved from a startup to a scale-up — and we’re still growing rapidly which is where you come in.

Why Work With Us

If you strive to work on technology with purpose technology that actually changes how people communicate and work then come talk to us. We like people who take pride in their work and deliver with consistency and quality. We're collaborative sometimes serious sometimes not but we're all in 110%.

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