Product Marketing Manager

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech space. In this role, you'll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings. 

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals. We believe that product marketing should play an integral role in product development as well by conducting user research and identifying market gaps that our products can fill. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

• Create and define positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Conduct user research to identify gaps in the market for our product to fill
• Help internal teams and product evangelists position their content effectively
• Maintain and improve website messaging
• Create, maintain and improve customer case studies
• Create, maintain and improve sales enablement materials for various audiences
• Help our inbound team craft sequences that align with customer value 

• MarTech products like customer data platforms and marketing automation platforms
• Technical writing and storytelling
• Market and user research
• Competitive analysis

• Has extensive experience in the Marketing Technology space as either a Solutions Engineer, Consultant, PM or PMM
• Self starter, highly intrinsically motivated
• Independent thinker and executor - takes projects from start to finish
• Has worked closely with product teams (engineering, design, product) in the past

• Has taken a new product to market before, creating the positioning and GTM strategy 
• Has identified the need for a new product based on customer and market feedback

Even if your experience does not line up perfectly, we are still excited to have you apply. The best hires do not always check off every box of a job description.

Hightouch’s salary range for this position is 140,000-180,000 USD per year.

At Hightouch, we value impact over years of experience when it comes to your role and compensation. Your compensation is based on our assessment of your interview performance, which our recruiting partner and hiring manager will walk you through when you receive an offer.

Salary is just one component of Hightouch’s total compensation package for employees. We also offer a generous equity package for all of our full-time employees, as we believe being an owner of Hightouch is incredibly important. See below for more information on our benefits and perks.