Product Marketing Manager

Meet Upside:

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and commitment to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. You’ll join a Team whose experience hails from places such as Google, Uber, Amazon, Instacart, Capital One, and MasterCard with proven startup executives and venture capitalists.

Upside was named #2 on Deloitte's 2021 list of Fastest Growing 500 Tech Companies and  #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding was raised in March 2022 and led by General Catalyst at a $1.5 billion valuation. Other investors include Bessemer Ventures and Formation8.

Meet the Product Marketing team:

Product Marketing at Upside is a mission-critical function, one where you will work at the intersection of Product, Marketing, & Sales to connect Upside’s products to our merchants. As Upside releases new products and features, the growing Product Marketing team is responsible for the commercialization and go-to-market processes, as well as ensuring our Sales and Account Management teams have the training & materials they need to go out and sign new merchants - and keep our growing merchant base happy!

About the job:

We are hiring for a Manager to lead Upside’s day-to-day Product Marketing efforts in our growing Restaurant vertical. You’ll become one of the foremost experts within the company on our market and product, and use that knowledge to drive the acquisition of new merchants and expansion with existing accounts. 

What you'll do:

• Strategic project ownership: Whether it’s defining the business case for a new product feature, solving merchant retention challenges, or building a strategy to outflank a competitor, you will be responsible for owning key projects in our most critical business vertical and managing them to successful outcomes
• Product messaging & positioning: Lead the development & implementation of high-impact, differentiated positioning and messaging to captivate and educate our merchants
• Merchant buying journey: Leverage your product and market expertise to map out our prospective merchants’ buying journeys and the decisions/information needed at each stage
• Sales enablement: Build out Upside’s sales toolkit to enable our Sales & Account Management teams to pitch and manage merchants effectively
• Demand generation: Collaborate with Upside’s Merchant Marketing team on thought leadership & other tools to generate leads and fill the sales pipeline

What you need:

• Bachelor’s degree
• 5+ years prior work experience, including 2+ years in Product Marketing
• Experience in management consulting, investment banking, or similar role with focus on developing analytical and storytelling skill set is a big plus
• Relevant industry experience (such as restaurant, retail, or marketing tech) is a plus
• Gifted storytelling, with ability to succinctly and persuasively communicate complex ideas
• Ability to work collaboratively and cross-functionally in a dynamic and fast-paced start-up environment
• Successful track record of juggling multiple workstreams
• Genuine passion for problem-solving and applying an analytical mindset to each new challenge

The fine print:

• Notice to recruiters and placement agencies: This is an in-house search with a dedicated resource. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!