Product Marketing Manager - Consumer Merchandising

THE CHALLENGE

Eventbrite has built a world-class events marketplace enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique local things to do. We are looking for an experienced and highly strategic Consumer Product Marketing Manager with experience leading Merchandising for B2C marketplaces or online merchants. In this role you will partner cross-functionally to drive the strategy to generate engagement conversion and repeat purchase among event-goers on Eventbrite’s consumer product surfaces. You will use data-driven insights to uncover large-impact opportunities for merchandising the events in our catalog develop the strategic approach to capitalize on those opportunities and partner with Product and cross-functional team members to bring them to life. In addition you will lead go-to-market (GTM) plans and messaging strategy for consumer product releases as well as marketing communications plans to drive repeat purchase.

THE TEAM

Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We work cross-functionally to act on customer and market insights by influencing product and monetization strategy and developing positioning messaging and go-to-market plans for Eventbrite’s suite of products and services.

THE ROLE

As Product Marketing Manager for Consumer Merchandising you will drive revenue growth for our Consumer event-discovery experiences through game-changing strategies that leverage audience segmentation best in class merchandising and consumer messaging. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research ux research and analytics you will develop a deep understanding of our consumer their needs and behaviors to identify promising growth opportunities and recommend how we should pursue them. Lastly you will partner with product and cross-functional teams to conduct A/B experiments to test your hypotheses build the right product experiences and coordinate their successful launch with clearly defined goals go-to-market plans and consumer messaging that communicates the benefits of our product.

YOU WILL

• Work closely with UX-Research (UXR) and Market Research to gather qualitative and quantitative insights that identify the consumer key jobs to be done unmet needs motivations and decision making process for each of our core segments.

• Conduct analysis that integrates research insights and data-led conclusions to identify incremental growth opportunities and develop merchandising strategies to tackle them articulating the business case (i.e. calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.

• Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap and work hand-in-hand with those teams in the execution of key consumer initiatives.

• Work cross-functionally to coordinate go-to-market plans for relevant product updates using your understanding of consumer segments to articulate clear value props messaging and marketing claims that communicate the product’s value to event-goers.

• Partner with Finance Analytics and Data Science to define and measure success forecast business impact and drive continuous improvement.

THE SKILLSET

• Thrives on hitting and beating business targets.

• 3-4 years of experience leading online merchandising in a product marketing growth category management and/or merchandiser role at a B2C marketplace or ecommerce team. Previous work in music travel dating or other social or interest-focused categories is a plus.

• Experience driving product marketing strategy working directly with product stakeholders and partnering with cross-functional teams to execute product marketing and GTM initiatives focused on a consumer audience.

• Experience with driving product-led growth initiatives and conducting A/B testing especially around optimizing user journeys for conversion and repeat purchase.

• Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.

• Biased towards action with ability to flex between big strategic decisions and building tactical work plans. Ability to manage multiple projects at one time prioritizing and organizing effectively.

• Energized by collaborative work; attacks big problems with big ideas and without ego.

• Fantastic communication skills (written and presentations) with the ability to confidently present to and influence both peers and executives/senior management.