Product Marketing Senior Manager Retention

Crunchyroll is looking for a strategic and data-driven lifecycle marketing leader to own programs designed to reduce churn and strengthen subscriber retention across our SVOD business.

As Product Marketing Senior Manager (internally known as: Lifecycle Growth Marketing Senior Manager Retention) you will lead lifecycle strategies that proactively identify and engage subscribers showing signs of churn risk. You’ll design and scale targeted interventions that address both active churn (cancel intent) and passive churn (declining engagement payment risk or inactivity).

This role sits at the intersection of Lifecycle Strategy Analytics Product and Marketing Operations translating behavioral signals and churn models into lifecycle programs that protect recurring revenue and improve subscriber lifetime value.

• Define and lead the end-to-end retention strategy across the subscriber lifecycle positioning churn reduction as a core driver of sustainable growth and LTV expansion.
• Establish a proactive signal-based approach to identifying churn risk and deploying targeted lifecycle interventions that improve engagement and reduce both active and passive churn.
  Continuously evolve the retention strategy through data experimentation and market insights.

• Build and manage lifecycle programs targeting at-risk subscribers including cancel-save experiences behavioral nudges engagement recovery campaigns and payment recovery messaging.
• Develop segmented retention strategies tailored to different subscriber behaviors tenure stages and engagement patterns.
• Partner with Lifecycle Operations and Automations teams to scale these interventions across channels.

• Collaborate with Analytics and Data Science to translate churn models and behavioral signals into actionable lifecycle strategies.
• Define the targeting triggering and prioritization frameworks that power proactive retention efforts.
• Leverage ongoing performance insights to refine intervention timing audience selection and strategic focus.

• Partner with Product teams on retention-related product experiences such as cancel flows subscription management UX and feature adoption journeys.
• Identify structural drivers of churn and advocate for product and experience improvements that reduce friction and increase long-term engagement.
• Embed lifecycle thinking into product development to strengthen retention outcomes at the source.

• Lead structured experimentation across retention programs offers messaging and intervention timing.
• Measure program impact across key retention metrics including churn reduction save rates and lifetime value improvements.
• Surface insights that inform broader lifecycle and product strategies.

• Work closely with Lifecycle Marketing leaders Product Analytics Marketing Operations and Creative teams.
• Align retention strategies with broader lifecycle initiatives including onboarding engagement and monetization.
• Help shape the long-term retention roadmap for Crunchyroll’s subscriber business.

• 8+ years of experience in product marketing lifecycle/CRM marketing retention marketing or growth marketing
• Proven track record designing and scaling retention and churn mitigation strategies for subscription businesses driving measurable improvements in LTV churn reduction and customer lifetime engagement.
• Highly analytical with deep experience leveraging behavioral cohort and lifecycle data to inform strategy optimize performance and drive incremental growth.
• Hands-on expertise with leading lifecycle and CRM platforms (e.g. Braze Iterable Salesforce Marketing Cloud Adobe Campaign) to operationalize and scale personalized data-driven programs.
• Demonstrated ability to lead growth initiatives cross-functional across Product Go-To-Market Analytics and Engineering influencing roadmaps and delivering integrated growth outcomes.
• Strong experience building and executing structured experimentation frameworks (A/B multivariate) with a focus on causal measurement optimization and scalable learnings.
• Strategic thinker with a bias for action capable of translating business objectives into full-funnel lifecycle strategies and executing with precision.

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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